INFORMATION DESIGN// PROJECT 2: MOTION GRAPHIC
11.01.2022 -20.01.2022 (Week 2-Week 3)
Chaw Zhi Ting (0347344)
Bachelor of Design (Hons) Creative Media
Information Design// Project 2: Motion Graphic
INSTRUCTIONS:
INSTRUCTIONS:
PROJECT 2: ANIMATED INSTRUCTABLE POSTER Continued from Project 1, and we must produce a motion graphic within 1min. Before proceeding, I did a short animatic to ensure the flow was correct and included all the necessary information. Referring to the infographic I designed, my idea was to simplify the information into minimal words and recognizable icons. This will ensure users can understand the recipe quickly and may draw more attention to looking at the recipe in a fun approach.
Figure 1.0 Isabella's Canderli Poster, 11th Feb 2022
#1 PLANNING THE FLOW Transferring information from the Pasta Granny video (Isabella Canederli) into graphics step by step. From the infographic poster I designed, I added more detailed steps or explanations in the animation.
Figure 1.1 Isabella's Canderli Animatics Progress, 11th Feb 2022
#2 FIRST IMPRESSION IS IMPORTANT! Using similar elements in the previous infographics, I designed a video Thumbnail for Isabella's canederli. A great custom video thumbnail can make all the difference when a viewer clicks through to your video. The concept idea was to make a small food stall for Granny Isabella. As I observed from her video, she wore a customized apron, and like a checkered pattern, I highlighted them by designing a signboard and red checked table.
Figure 1.2 Thumbnail design, 11th Feb 2022Figure 1.3 Isabella's Canderli Animatics, 11th Feb 2022Animatics Feedbacks: a good job, the style portray the poster. Do make sure each scene have its own animation. However, I realised my first animatic attempt is quite boring to just layout all the text, I decided to look back at the project requirements and make something more exciting and easy to understand.
Figure 1.4 Pop and bounce back effect, 15th Feb 2022I started the animation by introducing all the necessary ingredients (poping out) and showing the amount needed.
Figure 1.5 Ingredients pop, 15th Feb 2022Enlarge the ingredients and show the action frame by frame. I combined two ingredients that might have similar actions into one scene to make it easier to understand.
Figure 1.6 Proportional grid to ensure both sides are equal, 15th Feb 2022Making the ingredients and tools interact with the text by swiping away the text.
Figure 1.7 Swipe away text, 15th Feb 2022#3 THE DESIGN I arrange the text in curvature using a mask tool to 'roll' with the canederli. Highlighting the main steps in larger point size and maroon colour. 
Figure 1.8 Rolling effect with text, 15th Feb 2022Utilizing what we have learnt during the class, I animated the timer using the pie chart technique.
Figure 1.9 Timer using trim path, 15th Feb 2022
Figure 1.10 Swipe away text, 15th Feb 2022
Figure 1.11 Masking (swipe effects), 15th Feb 2022
Figure 1.12 Bounce effect (spoon canederli), 15th Feb 2022Making the stars twinkle by adjusting the scale, rotation and repeating steps.
Figure 1.13 Twinkling stars, 11th Feb 2022FINAL SUBMISSION: Figure 2.0 Final Animated Instructable Poster, 20th Feb 2022
PROJECT 2: ANIMATED INSTRUCTABLE POSTER
Continued from Project 1, and we must produce a motion graphic within 1min. Before proceeding, I did a short animatic to ensure the flow was correct and included all the necessary information. Referring to the infographic I designed, my idea was to simplify the information into minimal words and recognizable icons. This will ensure users can understand the recipe quickly and may draw more attention to looking at the recipe in a fun approach.
Figure 1.0 Isabella's Canderli Poster, 11th Feb 2022
#1 PLANNING THE FLOW
Transferring information from the Pasta Granny video (Isabella Canederli) into graphics step by step. From the infographic poster I designed, I added more detailed steps or explanations in the animation.
Figure 1.1 Isabella's Canderli Animatics Progress, 11th Feb 2022
#2 FIRST IMPRESSION IS IMPORTANT!
Using similar elements in the previous infographics, I designed a video Thumbnail for Isabella's canederli. A great custom video thumbnail can make all the difference when a viewer clicks through to your video. The concept idea was to make a small food stall for Granny Isabella. As I observed from her video, she wore a customized apron, and like a checkered pattern, I highlighted them by designing a signboard and red checked table.
Figure 1.2 Thumbnail design, 11th Feb 2022
Figure 1.3 Isabella's Canderli Animatics, 11th Feb 2022
Animatics Feedbacks: a good job, the style portray the poster. Do make sure each scene have its own animation. However, I realised my first animatic attempt is quite boring to just layout all the text, I decided to look back at the project requirements and make something more exciting and easy to understand.
Figure 1.4 Pop and bounce back effect, 15th Feb 2022
I started the animation by introducing all the necessary ingredients (poping out) and showing the amount needed.
Figure 1.5 Ingredients pop, 15th Feb 2022
Enlarge the ingredients and show the action frame by frame. I combined two ingredients that might have similar actions into one scene to make it easier to understand.
Figure 1.6 Proportional grid to ensure both sides are equal, 15th Feb 2022
Making the ingredients and tools interact with the text by swiping away the text.
Figure 1.7 Swipe away text, 15th Feb 2022
#3 THE DESIGN
I arrange the text in curvature using a mask tool to 'roll' with the canederli. Highlighting the main steps in larger point size and maroon colour.
Figure 1.8 Rolling effect with text, 15th Feb 2022
Utilizing what we have learnt during the class, I animated the timer using the pie chart technique.
Figure 1.9 Timer using trim path, 15th Feb 2022
Figure 1.10 Swipe away text, 15th Feb 2022
Figure 1.11 Masking (swipe effects), 15th Feb 2022
Figure 1.12 Bounce effect (spoon canederli), 15th Feb 2022
Making the stars twinkle by adjusting the scale, rotation and repeating steps.
Figure 1.13 Twinkling stars, 11th Feb 2022
FINAL SUBMISSION:
Figure 2.0 Final Animated Instructable Poster, 20th Feb 2022
EXERCISE 3: KINETIC TYPOGRAPHY
EXERCISE 3: KINETIC TYPOGRAPHY
Text Animation: Kinetic Typography
Graphic animation: Graphics elements
Kinetic typography
1.Word to word
2. Animated paragraph/excerpts with Final Composition.
Good text animation mixed both.
Apply Theory to Practice:
Kinetic Typography Music Video
P!nk - So What "So, so what? I'm still a rock star "
Tips and techniques:
Text Layer→ Character(Size, leading, kerning) Align.
Animate →Position, Scale, Opacity.
Keyframing:
• Range Selector →Start 100% →0% Easy Easy/F9,
• Graph Editor,
• Motion Blur
Composition:
• Paragraph, Guide Lines, Title Safe
Null Object→ Parenting
Figure 3.1 Bounce effect practice" Ramp down", 13th Jan 2022
Figure 3.2 Bounce effect practice, 13th Jan 2022
For this exercise, we explore learning how to create kinetic
typography by working backwards (setting the end keyframes) then adjusting the position and add other effects.
Figure 3.3 Composition #1, 13th Jan 2022
Figure 3.4 Edit text by text, 13th Jan 2022
Figure 3.5 Position & scale text layer, 13th Jan 2022
Figure 3.6 Final text to text, 13th Jan 2022
Figure 3.7 Composition #2 parenting, 13th Jan 2022
Figure 3.8 Final Rock Star #2, 13th Jan 2022
EXERCISE 3: Kinetic Typography
As a group, we are assigned to select a song to create a lyric video using our techniques in After Effects. After some discussion and voting, our group decided to use the song Derivikat - REVIVED, as this song has a fast beat which allows us to express the word and meaning. Figure 4.0 Lyrics distribution, 13th Jan 2022Once selected, we split the music into chorus and verses. To ensure the consistency of the lyrics video style and visual aesthetic, our group leader (JiaSheng) and assistant leader (Tress) suggested a series of colour palettes, typefaces and glitch effects as a starting document.
Figure 4.1 Colour palette, font, guides, 13th Jan 2022
Figure 4.2 Verse 1 Progress, 13th Jan 2022FINAL SUBMISSION: Figure 4.3 Final Exercise 3: Kinetic Typography" Revived", 13th Jan 2022
-------------------------------------------------------------------------------------------------------------------------EXERCISE 4: MOTION GRAPHIC CHARTA chart is a graphical representation for data visualization.1. Pie Chart2. Donut Chart3. Bar Chart4. Line Chart
Figure 5.0 Motion Graphic Chart Practice Progress, 24th Jan 2022
Figure 5.1 Motion Graphic Chart Practice, 24th Jan 2022FINAL SUBMISSION: Figure 5.2 Final Motion Graphic Chart,24th Jan 2022
Text Animation: Kinetic Typography
Graphic animation: Graphics elements
Kinetic typography
1.Word to word
2. Animated paragraph/excerpts with Final Composition.
Good text animation mixed both.
Apply Theory to Practice:
Kinetic Typography Music Video
P!nk - So What "So, so what? I'm still a rock star "
Tips and techniques:
Text Layer→ Character(Size, leading, kerning) Align.
Animate →Position, Scale, Opacity.
Keyframing:
• Range Selector →Start 100% →0% Easy Easy/F9,
• Graph Editor,
• Motion Blur
Composition:
• Paragraph, Guide Lines, Title Safe
Null Object→ Parenting
Figure 3.2 Bounce effect practice, 13th Jan 2022
For this exercise, we explore learning how to create kinetic
typography by working backwards (setting the end keyframes) then adjusting the position and add other effects.
Figure 3.3 Composition #1, 13th Jan 2022
Figure 3.4 Edit text by text, 13th Jan 2022
Figure 3.6 Final text to text, 13th Jan 2022
Figure 3.7 Composition #2 parenting, 13th Jan 2022
Figure 3.8 Final Rock Star #2, 13th Jan 2022
EXERCISE 3: Kinetic Typography
As a group, we are assigned to select a song to create a lyric video using our techniques in After Effects. After some discussion and voting, our group decided to use the song Derivikat - REVIVED, as this song has a fast beat which allows us to express the word and meaning.
Figure 4.0 Lyrics distribution, 13th Jan 2022
Once selected, we split the music into chorus and verses. To ensure the consistency of the lyrics video style and visual aesthetic, our group leader (JiaSheng) and assistant leader (Tress) suggested a series of colour palettes, typefaces and glitch effects as a starting document.
Figure 4.1 Colour palette, font, guides, 13th Jan 2022
Figure 4.2 Verse 1 Progress, 13th Jan 2022
FINAL SUBMISSION:
Figure 4.3 Final Exercise 3: Kinetic Typography" Revived", 13th Jan 2022
-------------------------------------------------------------------------------------------------------------------------
EXERCISE 4: MOTION GRAPHIC CHART
A chart is a graphical representation for data visualization.
1. Pie Chart
2. Donut Chart
3. Bar Chart
4. Line Chart
Figure 5.0 Motion Graphic Chart Practice Progress, 24th Jan 2022
Figure 5.1 Motion Graphic Chart Practice, 24th Jan 2022
FINAL SUBMISSION:
Figure 5.2 Final Motion Graphic Chart,24th Jan 2022
ADDITIONAL PRACTICE
Figure 6.0 Motion Graphic Exercise, 3rd Feb 2022
ADDITIONAL PRACTICE
Figure 6.0 Motion Graphic Exercise, 3rd Feb 2022
REFLECTION:Motion graphics is a really interesting topic to learn and explore. There were thousands of animate possibilities, and it requires constant practice to get a smooth transition and effects. It is fun entertaining and encourages more engagement with the audience. I realised planning is crucial before starting animation to view a bigger picture and visualise how each scene is connected, which influences how cohesive the story is. Besides, adding sound effects will spice things up as it emphasises what's on-screen and indicates the mood. Looking forward to exploring more effects and techniques in After Effects!
REFLECTION:
Motion graphics is a really interesting topic to learn and explore. There were thousands of animate possibilities, and it requires constant practice to get a smooth transition and effects. It is fun entertaining and encourages more engagement with the audience. I realised planning is crucial before starting animation to view a bigger picture and visualise how each scene is connected, which influences how cohesive the story is. Besides, adding sound effects will spice things up as it emphasises what's on-screen and indicates the mood. Looking forward to exploring more effects and techniques in After Effects!
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