INFORMATION DESIGN// PROJECT 1: INSTRUCTABLE POSTER

 

20.01.2022 -03.02.2022 (Week 3-Week 5)

Chaw Zhi Ting (0347344) 
Bachelor of Design (Hons) Creative Media
Information Design// Project 1: Instructable Poster


INSTRUCTIONS:
PROJECT 1: INSTRUCTABLE INFOGRAPHIC POSTER

#1 THE TASK
"A picture is worth a thousand words" infographics present complex information quickly and clearly, with symbols charts, and diagrams. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information. Our task is to transmit a set of instructions and at the same time educate the audience.

#2 INFORMATION BREAK DOWN

We first Identify our favorite video from Pasta Grannies' YouTube channel. Isabella's Canederli video caught my attention with her friendly smile and the attractive Youtube thumbnail.
Figure 1.0 Isabella's canederli (source), 18th Jan 2022
 After watching the video, the recipe made me want to taste the canederli. Then I proceed to study and break down the information and processes into 3 major steps. There some ingredient names that I am not familiar with, so I searched and attached fro reference as well.
Figure 1.1 Recipe break down, 18th Jan 2022
#3 OBSERVATION
I love the smile of Grand Isabella and how she teaches every step to make canederli. I observed Granny Isabella has a cute customized apron with her name. This reflects she loves checked patterns which can be seen on her table cloth as well. The video is shot during the winter and I thought to include the snowing scene in my infographic design later on.
Figure 1.2 Table cloth, 18th Jan 2022
Figure 1.3 Isabella and winter background, 18th Jan 2022

Figure 1.4 Isabella and her customized apron, 18th Jan 2022
Figure 1.5 Working documents, 18th Jan 2022
 
#4 THE DESIGN PROCESS
Moving forward, I started to search for references and compile them to produce a mood board. Besides, I searched for relevant infographic samples to have a better idea of the layout. I decided to choose the "Process Infographic style" to deliver all the steps. The color chosen is a warmth palette that reflects the mood of the video.
Figure 2.1 Mood board, 18th Jan 2022
Figure 2.2 Process Infographic, 18th Jan 2022
Figure 2.3 Sketch, 18th Jan 2022
Figure 2.4 Digitize #1, 18th Jan 2022
Figure 2.5 Digitize Layout #2, 18th Jan 2022
 
#6 THE LAYOUTS
The layout is designed utilizing LATCH theory that we have learned.
-Location: portray cooking process in kitchen, and the winter scene
-Alphabet: Main steps are bigger point size, the detail is the smaller point size
-Time: poaches time (10mins).
-Category: in the PREPARATION stage, I separated the bread and cheese and the other sub-ingredients
-Hierarchy: To ensure the visual hierarchy, I plan the steps from top to bottom and indicate with a different background tone.

Figure 2.6 Refine digitise sketch with isometric grids, 20th Jan 2022
Figure 2.7 Isometric grids, 20th Jan 2022
Figure 2.8 Trying out colors, 20th Jan 2022

Figure 2.9 Adding minor colors, 20th Jan 2022

Figure 2.10 The design process, 20th Jan 2022
Figure 2.10 Trying out with different background, 20th Jan 2022
Figure 2.11 Normal traffic lights, 20th Jan 2022

Figure 2.12 Hanging traffic lights, 20th Jan 2022

 Feedbacks: The traffic light idea is great, the hanging idea works.

#7 REFINING THE ELEMENTS

After finalizing the layout, I start to work on more detailed designs for the elements (including the line stroke, colour and patterns). As I decided to portray the winter scene from the video into the poster, I make the snowy effect and design a recipe booth with a snow rooftop and a Christmas tree. I also applied the checked table cloth that I observed from the video onto the tabletop design. As for the title, I customized it into a hanging signboard to make it.
Figure 3.1 The recipe process & deco elements, 20th Jan 2022
Figure 3.2 Isabella canederli signboard, 20th Jan 2022
Figure 3.3 Traffic lights (3 steps concept), 20th Jan 2022
Figure 3.4 Refine ingredients illustrations (before & after), 20th Jan 2022
Figure 3.5 Ingredients, 20th Jan 2022

FINAL SUBMISSION:

Figure 4.0 Final Instructable poster,jpg, 27th Jan 2022

Figure 4.1 Final Instructable poster.pdf, 27th Jan 2022


REFLECTION:
"A picture is worth a thousand words" infographics are the key tool to present complex information quickly. I realized it could be fun and interesting instead of 'formal' while graphically representing information. It was a fun journey to break down and chunk the information then convert it to a simplistic graphic. Learning the L.A.T.C.H concept helped me reflect the video's context into the graphic. 

I have learned that a good infographic needs to communicate the central idea and contain at least 3 aspects, which is "must-see", "should-see" and"can-see". MUST SEE is vital to the comprehension of the graphic and should be highlighted. SHOULD SEE category will help to add an interesting layer of insight. Lastly, CAN SEE category is the least important but gives viewer a chance to explore the graphic in greater depth. Colors and typography also play a vital role to ensure the visual hierarchy that makes the graphic easy to navigate and distinguish different types of information.

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