PUBLISHING DESIGN//FINAL COMPILATION & REFLECTION
30.03.2022 -29.06.2022 (Week 1-Week 14)
Chaw Zhi Ting (0347344)
Bachelor of Design (Hons) Creative Media
Publishing Design// Final Compilation & Reflection
INSTRUCTIONS:
INSTRUCTIONS:
TASK 1: EXERCISE
#1 Text formatting
Figure 1.0 The Seer of Possibilities. pdf,13th Apr 2022
#2 Mockup-making
Figure 1.1 Final Book Mock-Up, 6th April 2022
Figure 1.2 Final Book Mock-Up, 6th April 2022
Figure 1.3 Final Book Mock-Up GIF, 6th April 2022
#3 Signature folding systems
Figure 1.4 Signature (opened), 6th April 2022
Figure 1.5 Signature (closed), 6th April 2022
Figure 1.6 Final Signature GIF, 6th April 2022
#4 Classical Grid structure (Van de Graff)
Figure 1.7 Hand-drawn Van de Graff, 10th April 2022
Figure 1.8 Digital Van de Graff, 10th April 2022
Figure 1.0 The Seer of Possibilities. pdf,13th Apr 2022
#2 Mockup-making
Figure 1.1 Final Book Mock-Up, 6th April 2022
Figure 1.2 Final Book Mock-Up, 6th April 2022
Figure 1.3 Final Book Mock-Up GIF, 6th April 2022
#3 Signature folding systems
Figure 1.4 Signature (opened), 6th April 2022
Figure 1.5 Signature (closed), 6th April 2022
Figure 1.6 Final Signature GIF, 6th April 2022
#4 Classical Grid structure (Van de Graff)
Figure 1.7 Hand-drawn Van de Graff, 10th April 2022
Figure 1.8 Digital Van de Graff, 10th April 2022
#5 Determining Grids
Figure 2.0 Determining Grids.pdf, 13th April 2022
#6 Form & Movement
Figure 3.0 Final Form & Movement B&W.jpg, 13th April
2022
Figure 3.0 Final Form & Movement B&W.jpg, 13th April
2022
Figure 3.1 Final Form & Movement B&W.pdf, 13th April
2022
Figure 3.2 Final Form & Movement B&W with grid.jpg, 13th April 2022
Figure 3.3 Final Form & Movement B&W with grid.pdf, 13th April 2022
Figure 3.3 Final Form & Movement B&W with grid.pdf, 13th April 2022
Figure 3.4 Final Form & Movement Colour.jpg, 13th April 2022
Figure 3.5 Final Form & Movement Colour.pdf, 13th April 2022
Figure 3.6 Final Form & Movement Colour and Image.pdf, 13th April 2022
Figure 3.7 Final Form & Movement Colour and Image.pdf, 13th April
2022
Figure 3.8 Final Form & Movement Colour, Image, Text.jpg, 13th April 2022
Figure 3.8 Final Form & Movement Colour, Image, Text.jpg, 13th April 2022
Figure 3.9 Final Form & Movement Colour, Image,
Text.pdf, 13th April 2022
Figure 3.9 Final Form & Movement Colour, Image, Text.pdf, 13th April 2022
Grid System
Figure 4.0 Grid system, 27th April 2022
Figure 4.1 Grid only, 27th
April 2022
Type Specimen Sheet:
Figure 4.2 Type Specimen Sheet.pdf, 27th April 2022
TASK 2: CONTENT GENERATION
Figure 5.0 The Seer of Possibilities, 27th May 2022
Figure 5.1 Visual 1, 27th May 2022
Figure 5.2 Visual 2, 27th April 2022
Figure 5.3 Visual 3, 27th April 2022
Figure 5.4 Visual 4, 27th April 2022
Figure 5.5 Visual 5, 27th April 2022
Figure 5.6 Visual 6, 27th April 2022
Figure 5.7 Visual 7, 27th April 2022
Figure 5.8 Visual 8, 27th April 2022
Figure 5.9 Visual 9, 27th April 2022
Figure 5.10 Visual 10 "magic
numbers", 27th April 2022
Figure 5.11 Visual 11, 27th April 2022
Figure 5.12 Visual 12, 27th April 2022
Figure 5.13 Visual 13, 27th April 2022
Figure 5.14 Visual 14, 27th April 2022
Figure 5.15 Visual 15, 27th April 2022
Figure 5.16 Visual 16, 27th April 2022
Figure 5.17 Final
visuals.pdf, 20th April 2022
Figure 5.18 Visuals in
CMYK.jpeg, 20th April 2022
Figure 5.19 Visuals in
CMYK.pdf, 20th April 2022TASK 3A: BOOK
Figure 4.0 Grid system, 27th April 2022
Figure 4.1 Grid only, 27th April 2022
Type Specimen Sheet:
Figure 4.2 Type Specimen Sheet.pdf, 27th April 2022
TASK 2: CONTENT GENERATION
Figure 5.0 The Seer of Possibilities, 27th May 2022
Figure 5.4 Visual 4, 27th April 2022
Figure 5.11 Visual 11, 27th April 2022
Figure 5.15 Visual 15, 27th April 2022
Figure 5.16 Visual 16, 27th April 2022
Figure 5.17 Final
visuals.pdf, 20th April 2022
Figure 5.18 Visuals in CMYK.jpeg, 20th April 2022
Figure 5.19 Visuals in CMYK.pdf, 20th April 2022
Figure 5.18 Visuals in CMYK.jpeg, 20th April 2022
Figure 5.19 Visuals in CMYK.pdf, 20th April 2022
TASK 3A: BOOK
Thumbnail (jpeg &pdf)
Figure 6.1 Thumbnail 1.jpeg, 1st June 2022
Figure 6.2 Thumbnail 2.jpeg, 1st June 2022
Figure 6.3 Thumbnail 3.jpeg, 1st June 2022
Figure 6.4 Final Thumnail.pdf, 1st June 2022Thumbnail 
Figure 6.5 Final Thumbnail with grid 1.jpeg, 1st June 2022
Figure 6.6 Final Thumbnail with grid 2.jpeg, 1st June 2022
Figure 6.7 Final Thumbnail with grid 3.jpeg, 1st June 2022
Figure 6.8 Final Thumbnail with grid.pdf, 1st June 2022Cover 
Figure 7.1 Front and back cover, 1st June 2022
Figure 7.2 Inside page cover, 1st June 2022
Figure 7.3 Final Book Cover, 1st June 2022Spread 
Figure 8.1 Cover.jpeg, 1st June 2022
Figure 8.2 Spreads 1.jpeg, 1st June 2022
Figure 8.3 Spreads 2.jpeg, 1st June 2022
Figure 8.4 Spreads 3.jpeg, 1st June 2022
Figure 8.5 Spreads 4.jpeg, 1st June 2022
Figure 8.6 Spreads 5.jpeg, 1st June 2022
Figure 8.7 Spreads 6.jpeg, 1st June 2022
Figure 8.8 Spreads 7.jpeg, 1st June 2022
Figure 8.9 Spreads 8.jpeg, 1st June 2022
Figure 8.10 Spreads 9.jpeg, 1st June 2022
Figure 8.11 Spreads 10.jpeg, 1st June 2022
Figure 8.12 Spreads 11.jpeg, 1st June 2022
Figure 8.13 Spreads 12.jpeg, 1st June 2022
Figure 8.14 Spreads 13.jpeg, 1st June 2022
Figure 8.15 Spreads 14.jpeg, 1st June 2022
Figure 8.16 Spreads 15.jpeg, 1st June 2022
Figure 8.17 Spreads 16.jpeg, 1st June 2022
Figure 8.18 Spreads 17.jpeg, 1st June 2022
Figure 8.19 Spreads 18.jpeg, 1st June 2022
Figure 8.20 Spreads 19.jpeg, 1st June 2022
Figure 8.21 Spreads 20.jpeg, 1st June 2022
Figure 8.22 Spreads inside page of back cover.jpeg, 1st June 2022
Figure 8.23 Final Speads.pdf, 1st June 2022
Thumbnail (jpeg &pdf)
Figure 6.1 Thumbnail 1.jpeg, 1st June 2022
Figure 6.2 Thumbnail 2.jpeg, 1st June 2022
Figure 6.3 Thumbnail 3.jpeg, 1st June 2022
Figure 6.4 Final Thumnail.pdf, 1st June 2022
Thumbnail
Figure 6.5 Final Thumbnail with grid 1.jpeg, 1st June 2022
Figure 6.6 Final Thumbnail with grid 2.jpeg, 1st June 2022
Figure 6.7 Final Thumbnail with grid 3.jpeg, 1st June 2022
Figure 6.8 Final Thumbnail with grid.pdf, 1st June 2022
Cover
Figure 7.1 Front and back cover, 1st June 2022
Figure 7.2 Inside page cover, 1st June 2022
Figure 7.3 Final Book Cover, 1st June 2022
Spread
Figure 8.1 Cover.jpeg, 1st June 2022
Figure 8.2 Spreads 1.jpeg, 1st June 2022
Figure 8.3 Spreads 2.jpeg, 1st June 2022
Figure 8.4 Spreads 3.jpeg, 1st June 2022
Figure 8.5 Spreads 4.jpeg, 1st June 2022
Figure 8.6 Spreads 5.jpeg, 1st June 2022
Figure 8.7 Spreads 6.jpeg, 1st June 2022
Figure 8.8 Spreads 7.jpeg, 1st June 2022
Figure 8.9 Spreads 8.jpeg, 1st June 2022
Figure 8.10 Spreads 9.jpeg, 1st June 2022
Figure 8.11 Spreads 10.jpeg, 1st June 2022
Figure 8.12 Spreads 11.jpeg, 1st June 2022
Figure 8.13 Spreads 12.jpeg, 1st June 2022
Figure 8.14 Spreads 13.jpeg, 1st June 2022
Figure 8.15 Spreads 14.jpeg, 1st June 2022
Figure 8.16 Spreads 15.jpeg, 1st June 2022
Figure 8.17 Spreads 16.jpeg, 1st June 2022
Figure 8.18 Spreads 17.jpeg, 1st June 2022
Figure 8.19 Spreads 18.jpeg, 1st June 2022
Figure 8.20 Spreads 19.jpeg, 1st June 2022
Figure 8.21 Spreads 20.jpeg, 1st June 2022
Figure 8.22 Spreads inside page of back cover.jpeg, 1st June 2022
Figure 8.23 Final Speads.pdf, 1st June 2022
Figure 9.0 Actual Book Cover, 1st June 2022
Figure 9.1 Test print and actual book, 1st June 2022
Figure 9.2 Full title page, 1st June 2022
Figure 9.3 Continuous page, 1st June 2022
Figure 9.4 Continuous page, 1st June 2022
Figure 9.5 Illustration, pullquote and bodytext, 1st June 2022
Figure 9.6 Mockup video, 30th June 2022
Figure 9.0 Actual Book Cover, 1st June 2022
Figure 9.1 Test print and actual book, 1st June 2022
Figure 9.2 Full title page, 1st June 2022
Figure 9.3 Continuous page, 1st June 2022
Figure 9.4 Continuous page, 1st June 2022
Figure 9.5 Illustration, pullquote and bodytext, 1st June 2022
Figure 9.6 Mockup video, 30th June 2022
E-Book
E-Book
Figure 9.7 E-Book (link), 1st June 2022
Figure 9.7 E-Book (link), 1st June 2022
TASK 3B: E-BOOK DESIGN (Brand Guidelines)Layout Design
Figure 10.1 Fianl Thumbnail with grid.pdf, 28th June 2022
Figure 10.1 Fianl Thumbnail with grid.pdf, 28th June 2022
Figure 10.2 Final Thumbnail.pdf, 28th June 2022
Figure 10.2 Final Thumbnail.pdf, 28th June 2022
Figure 10.3 Home page.jpg, 28th June 2022
Figure 10.4 Subpage sample.jpg, 28th June 2022
Figure 10.5 Content page sample.jpg, 28th June 2022
Figure 10.6 Photography sample, 28th June 2022
Figure 10.7 Stationary mock sample. jpg, 28th June 2022
Figure 10.8 Website mock. jpg, 28th June 2022
Figure 10.9 Sub- subpage sample. jpg, 28th June 2022
Figure 11.1 Environment sample. jpg, 28th June 2022
Figure 11.2 Ending page. jpg, 28th June 2022Final Interactive Brand Guideline:
Figure 10.3 Home page.jpg, 28th June 2022
Figure 10.7 Stationary mock sample. jpg, 28th June 2022
Figure 10.8 Website mock. jpg, 28th June 2022
Figure 11.2 Ending page. jpg, 28th June 2022
Final Interactive Brand Guideline:
Figure 12.0 Final OKEK Brand Guideline (Interactive pdf), 28th June 2022
Figure 12.1 Final OKEK Brand Guideline (InDesign), 28th June 2022
*Click HERE to view fullscreen
Figure 12.0 Final OKEK Brand Guideline (Interactive pdf), 28th June 2022
*Click HERE to view fullscreen
Additional (Printed mock):
Figure 13.0 Brand Guidelines Mockup, 28th June 2022
Figure 13.2 Brand Guidelines inside page, 28th June 2022
FLIP HTML Book:
Figure 13.3 OKEK Brand Guidelines E-Book, 28th June 202n
Figure 13.3 OKEK Brand Guidelines E-Book, 28th June 202n
REFLECTION:
REFLECTION:
ExperiencePhew. I survived in publishing. This module has been challenging yet fun for me. I am glad we can join the physical class. The beginning of the task is still manageable and fun, especially the exercises of making book mock-ups. The tasks become more challenging when it comes to writing a story and designing the layout and illustrations. For illustrations, the hardest part is getting the right art direction to tie the story together. Besides, to create something aesthetic but abstract at the same time enough to give the reader space to imagine. The layout is the most challenging part for me. I got a little discouraged as I could not understand the concept even after several attempts and explanations from the lecturer. Although I read and watched the lecturer's videos, I do not know where to start when it comes to my project. I made many mistakes throughout, and I genuinely appreciate Mr. Vinod's constructive feedback to help us improve our work. Through these 14 weeks, I observed myself it's a 'slow learner'. However, I always remind myself to take things slowly and don't compare myself to others as we all have different working styles. It might take a longer time for me to understand the concept and theory. So, I had to work harder to make more attempts to make it right and get the desired outcome. Self-reminder: "It's okay to go slow as long as you don't stop".
Experience
Phew. I survived in publishing. This module has been challenging yet fun for me. I am glad we can join the physical class. The beginning of the task is still manageable and fun, especially the exercises of making book mock-ups. The tasks become more challenging when it comes to writing a story and designing the layout and illustrations. For illustrations, the hardest part is getting the right art direction to tie the story together. Besides, to create something aesthetic but abstract at the same time enough to give the reader space to imagine. The layout is the most challenging part for me. I got a little discouraged as I could not understand the concept even after several attempts and explanations from the lecturer. Although I read and watched the lecturer's videos, I do not know where to start when it comes to my project. I made many mistakes throughout, and I genuinely appreciate Mr. Vinod's constructive feedback to help us improve our work. Through these 14 weeks, I observed myself it's a 'slow learner'. However, I always remind myself to take things slowly and don't compare myself to others as we all have different working styles. It might take a longer time for me to understand the concept and theory. So, I had to work harder to make more attempts to make it right and get the desired outcome. Self-reminder: "It's okay to go slow as long as you don't stop".
ObservationIt’s fantastic to listen to some real-life experiences from Mr.Vinod, which makes me feel excited about the working industry. However, I realized my standards might not reach that level yet. Mr.Vinod always encourages us to read, be aware of the current industry and get involved in the external competition. I agree with Mr.Vinod’s perspective that design needs constant practice, improvement, experimentation and learning. It is not just about assignments. I am glad I managed to participate in one of the logo competitions. It helped me to get more exposure and utilise my time in doing some design experiments. “Work fast, work smart,” is what Mr Vinod told us before, and it reminded me we must be more independent in learning and thinking to improve the quality work of our work.
FindingsThis module helped me better understand the importance of layout design. It helps convey clear messages through eye-catching visuals, whether online or offline. A good layout design must have a good flow, a clear message and be exciting to look at. The key word I have learnt is to create ‘variations’, whether a storybook, website, digital pdf or branding designs. They all require variations to add value and guide the reader through a piece of content without overshadowing its message. The play of graphic elements plays a vital role in achieving a smooth message flow to maximize the performance. Overall, it has been an interesting journey and I learned a lot from this module, special thanks to Mr. Vinod!
Observation
It’s fantastic to listen to some real-life experiences from Mr.Vinod, which makes me feel excited about the working industry. However, I realized my standards might not reach that level yet. Mr.Vinod always encourages us to read, be aware of the current industry and get involved in the external competition. I agree with Mr.Vinod’s perspective that design needs constant practice, improvement, experimentation and learning. It is not just about assignments. I am glad I managed to participate in one of the logo competitions. It helped me to get more exposure and utilise my time in doing some design experiments. “Work fast, work smart,” is what Mr Vinod told us before, and it reminded me we must be more independent in learning and thinking to improve the quality work of our work.
Findings
This module helped me better understand the importance of layout design. It helps convey clear messages through eye-catching visuals, whether online or offline. A good layout design must have a good flow, a clear message and be exciting to look at. The key word I have learnt is to create ‘variations’, whether a storybook, website, digital pdf or branding designs. They all require variations to add value and guide the reader through a piece of content without overshadowing its message. The play of graphic elements plays a vital role in achieving a smooth message flow to maximize the performance. Overall, it has been an interesting journey and I learned a lot from this module, special thanks to Mr. Vinod!
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