PUBLISHING DESIGN//TASK 1
30.03.2022 -11.05.2022 (Week 1-Week 7)
LECTURE:
Week 1//Format
The book, a comprehensive understanding of Typography and
software Indesign. Mr Vinod also explained the uniqueness of
historical formats used by different civilizations around
the world.
Mesopotamia (Iran-Iraq)
The progression from simple and complex token to bullae.
Forms of pictographic writing on clay tablets
Figure 1.1 Clay Tablets
Indus Valley (India-Pakistan-Afghanistan): The earliest
writing system (Cuneiform) was written on soft clay tablets
using sharp pointed tools. Later, an old stylus with a steel
tip is used to scribe on palm leaves (Palm-leaf manuscript).
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Figure 1.2 Palm Leaf manuscript
Ancient Egyptian (Egypt)
Oldest civilization, Hieroglyphics on papyrus (thick type of
paper from papyrus plant) and tomb walls
Figure 1.3 Egyptian Hieroglyphics
Han Chinese (China)
Thin bamboo strips were used to write Chinese characters in
vertical columns. It evolved from a book to bamboo strips
threaded together. The first printed paper was from the end
of the Tang dynasty, which paper was in a scroll format.
Printing from woodblocks, as in the Diamond Sutra requires a
lot of work and time. Later, Korean redesign the movable
type, creating their own writing system (26-27 characters)
each character is designed, crave out using brass and put
together to create a page.
Figure 1.4 Chinese bamboo strips
European (Europe).
Parchment is made from animal skin, which is thick and
heavy. It is costly because of the process of making the
book.Paper> paper was sewn, bound and glued together.
Figure 1.5 Parchment with straps and clasps on binding
Lecture 2//History
Mr Vinod further explained the history of type and the
medium to print the type. Paper is probably one of the
most important ingredients in the process of printing and
was invented in China. It was initially done via rubbing
(stone to paper, hence mass production was enabled. The
earliest printed document was in Korea, woodblock printing
in Korea & Japan takes place around 750-768CE, text
was carved into wooden blocks which were great
achievements of Buddhist era. The introduction of movable
type was introduced, pioneered in China but achieved in
Korea (Diamond Sutra) In the late 1300-1399 CE, several
decades before the earliest printing in Europe
(Gutenberg's bible Koreans established a foundry to cast
movable type in bronze.
Lecture 3//Typo
Redux
Characters in a typeface
Small caps, numerals, fractions, Ligatures,
Punctuations Mathematical signs, symbols non-aligning
figures
Underline: should be lowered to avoid touching the
characters as it might affect the readability.
Legibility
-
Small caps- Good for subheads/first line of
paragraph
-
All caps - short headlines (All caps for big no for
long sentences and emphasis)
-
Special-purpose style: superscript/ subscript
(H2o), Baseline shift, Negative & Positive
Skew
-
Text scaling: program allowing the user to create a
pseudo-condense/ pseudo-extended font by
horizontally or vertically squeezing or stretching
(do not distort them)
-
Outline and Shadows: Title outline 1.2, 0.5-0.7,
Shadow not too far from the text
-
Line length: A column of type is usually about 50
characters across, and no more than 65
characters.
-
Leading: Space between lines of types. It depends
on the font used, line length, type size, and book
size.
-
Overly long or short lines are not recommended for
the reader as it affects the pleasure of reading
rhythm
-
Kerning: adjustment of characters selection to make
the text more pleasing
-
Tracking: adjustment of word spacing to avoid widow
and often
-
Italics: Suited to create emphasis within the text
rather than function as text
-
Alignment: Flush left is the most readable
alignment (need to make sure the ragging is smooth).
Justify is fine, letter space, kern or force line
break to avoid rivers, indentation is
acceptable
-
Paragraph spacing: always follow the leading
size
-
Widow (the paragraph-ending line that falls at the
beginning of the following page or column) and
orphans (Text/Lines that are left alone).
-
Hyphens are usually used to divide words or
numbers, En-dash symbolizes "to", and Em-dash is
connect two sentences.
-
Drop caps: start new chapters and special sections
of a report
-
Sidebar: leading must be the same with body text
despite smaller font size to ensure cross
alignment
Lecture 4// Raster Systeme
The use of a grid is the expression of a certain
mental attitude when ordering on a particular space.
The designer's work should have an intelligible,
objective, the functional and aesthetic quality of
mathematical thinking." (Brockmann, 2010)
The grid divides a 2D plane into smaller fields or a 3D
space into smaller compartments. The space between the
columns is called a "gutter"/ column interval. Line that
cut across all columns (hangline).
The grid helps typographers, and graphic designers to
arrange a surface and spaces coherently and
functionally. The grid creates a sense of compact
planning, intelligibility, and clarity and suggests
orderliness in design. It helps make the user experience
seamless.By arranging the information in grids in a
consistent manner, people can differentiate and
understand the titles, subtitles, texts, illustrations
and captions more clearer. The grid system does allow
fluidity and flexibility. However, we need to work with
a limit to maintain the continuity and coherence of the
navigation. The most important is to make sure of the
readability and legibility.
Lecture 5// Element
All publications consist of 3 major
elements: textual element, colour element,visual element
In the process of designing a book, first create a
grid, which able elements to place around within the
grid created. Based on the grid, select type choices
(single type family), create variation within the
layout but at the same time maintain consistency
across the book.
Variation with consistency, and being unpredictable.
As designers, we must try to create variation within
the layout, but also maintain consistency across the
book. Variation can be done through textual, color,
and visual elements. Variations of layouts should
deliver a surprise at every turn of the page. This
doesn't mean that every spread has to be different, we
could re-use and rotate the formulas in the books. The
grid is used in a modular fashion where elements can
be positioned logically and compositionally in an
attractive manner.
Example:
-
Body text + 1 graphic
-
Visual element +pullquote/ subtext
-
Body text+ body text
-
Full page graphic + body text
Note: In a book, we usually plus four pages, when we
fold a signature, 16 pages. Due to the content, we
might have more pages. In the upcoming exercise, we
will have to apply the theory to practice. We have to
make sure that the flow is smooth, readable, and full
of surprises to enhance the reader experience.
LECTURE:
.jpg)
Lecture 3//Typo Redux
Characters in a typeface
Small caps, numerals, fractions, Ligatures, Punctuations Mathematical signs, symbols non-aligning figures
Underline: should be lowered to avoid touching the characters as it might affect the readability.
Legibility
- Small caps- Good for subheads/first line of paragraph
- All caps - short headlines (All caps for big no for long sentences and emphasis)
- Special-purpose style: superscript/ subscript (H2o), Baseline shift, Negative & Positive Skew
- Text scaling: program allowing the user to create a pseudo-condense/ pseudo-extended font by horizontally or vertically squeezing or stretching (do not distort them)
- Outline and Shadows: Title outline 1.2, 0.5-0.7, Shadow not too far from the text
- Line length: A column of type is usually about 50 characters across, and no more than 65 characters.
- Leading: Space between lines of types. It depends on the font used, line length, type size, and book size.
- Overly long or short lines are not recommended for the reader as it affects the pleasure of reading rhythm
- Kerning: adjustment of characters selection to make the text more pleasing
- Tracking: adjustment of word spacing to avoid widow and often
- Italics: Suited to create emphasis within the text rather than function as text
- Alignment: Flush left is the most readable alignment (need to make sure the ragging is smooth). Justify is fine, letter space, kern or force line break to avoid rivers, indentation is acceptable
- Paragraph spacing: always follow the leading size
- Widow (the paragraph-ending line that falls at the beginning of the following page or column) and orphans (Text/Lines that are left alone).
- Hyphens are usually used to divide words or numbers, En-dash symbolizes "to", and Em-dash is connect two sentences.
- Drop caps: start new chapters and special sections of a report
- Sidebar: leading must be the same with body text despite smaller font size to ensure cross alignment
Lecture 4// Raster Systeme
The use of a grid is the expression of a certain mental attitude when ordering on a particular space. The designer's work should have an intelligible, objective, the functional and aesthetic quality of mathematical thinking." (Brockmann, 2010)
The grid divides a 2D plane into smaller fields or a 3D space into smaller compartments. The space between the columns is called a "gutter"/ column interval. Line that cut across all columns (hangline).
The grid helps typographers, and graphic designers to arrange a surface and spaces coherently and functionally. The grid creates a sense of compact planning, intelligibility, and clarity and suggests orderliness in design. It helps make the user experience seamless.By arranging the information in grids in a consistent manner, people can differentiate and understand the titles, subtitles, texts, illustrations and captions more clearer. The grid system does allow fluidity and flexibility. However, we need to work with a limit to maintain the continuity and coherence of the navigation. The most important is to make sure of the readability and legibility.
Lecture 5// Element
All publications consist of 3 major elements: textual element, colour element,visual element
In the process of designing a book, first create a grid, which able elements to place around within the grid created. Based on the grid, select type choices (single type family), create variation within the layout but at the same time maintain consistency across the book.
Variation with consistency, and being unpredictable. As designers, we must try to create variation within the layout, but also maintain consistency across the book. Variation can be done through textual, color, and visual elements. Variations of layouts should deliver a surprise at every turn of the page. This doesn't mean that every spread has to be different, we could re-use and rotate the formulas in the books. The grid is used in a modular fashion where elements can be positioned logically and compositionally in an attractive manner.
Example:
- Body text + 1 graphic
- Visual element +pullquote/ subtext
- Body text+ body text
- Full page graphic + body text
Note: In a book, we usually plus four pages, when we fold a signature, 16 pages. Due to the content, we might have more pages. In the upcoming exercise, we will have to apply the theory to practice. We have to make sure that the flow is smooth, readable, and full of surprises to enhance the reader experience.
INSTRUCTIONS:
TASK 1// Exercises
1) Text formatting *Ctrl option 1 (to see if there's double
spacing)
2) Mock-up making
3) Signature folding systems (8+8=16) -each part has ridges
4) Classical Grid structure
5) Determining Grids
6) Form & Movement Exercises (Thumbnail)
• 1 Colour
• 2 Colour
• 2 Colours + Image
• Colour + Image + Text
Exercises
30.03.2022 | Week 1
#1 Text formatting
Hours spend: 8 hours
We were asked to generate content for our book, it should be 3000
words minimum. The write up should have minimum 3 chapters and it
must also have 3/4/5 subtexts (sidebars) and one pull quote per
chapter. Below is the draft for my 3000 words.
Figure 1.0 The Seer of Possibilities. pdf,13th Apr
2022
#2 Mockup-making
For this exercise, Mr Vinod demonstrated through Facebook live. We were asked to prepare A4 (16 sheets/A3 (8 sheets) paper, adhesive tape (masking, cellophane,scotch), steel ruler, cutter, pencil and one colour marker. For this exercise, we need to come out 3 different sizes which is smaller than A4 and bigger than A5. I began explore the possible sizes, which is shown below :
-170x270mm
-250.5x 200mm
-185x240mm (Final book size)
Figure 2.0 Book size exploration, 6th April 2022
Figure 2.1 Final Cut Out sheets, 6th April 2022
Figure 2.2 Final Book Mock-up (Closed), 6th April 2022
Figure 2.3 Final Book Mock-Up (Opened), 6th April 2022
Figure 2.4 Final Book Mock-Up GIF, 6th April 2022
#3 Signature folding systems
Figure 3.0 Cutting Process, 6th April 2022
Figure 3.1 Signature (Opened), 6th April 2022
Figure 3.2 Signature (Closed), 6th April 2022
Figure 3.3 Final Signature GIF, 6th April 2022
#4 Classical Grid structure (Van de Graff)
Figure 4.1 Hand-drawn Van de Graff, 10th April 2022
Figure 4.2 Digital Van de Graff, 10th April 2022
INSTRUCTIONS:
1) Text formatting *Ctrl option 1 (to see if there's double spacing)
2) Mock-up making
3) Signature folding systems (8+8=16) -each part has ridges
4) Classical Grid structure
5) Determining Grids
6) Form & Movement Exercises (Thumbnail)
• 1 Colour
• 2 Colour
• 2 Colours + Image
• Colour + Image + Text
Exercises
30.03.2022 | Week 1
#1 Text formatting
Hours spend: 8 hours
We were asked to generate content for our book, it should be 3000 words minimum. The write up should have minimum 3 chapters and it must also have 3/4/5 subtexts (sidebars) and one pull quote per chapter. Below is the draft for my 3000 words.
Figure 1.0 The Seer of Possibilities. pdf,13th Apr
2022
#2 Mockup-making
For this exercise, Mr Vinod demonstrated through Facebook live. We were asked to prepare A4 (16 sheets/A3 (8 sheets) paper, adhesive tape (masking, cellophane,scotch), steel ruler, cutter, pencil and one colour marker. For this exercise, we need to come out 3 different sizes which is smaller than A4 and bigger than A5. I began explore the possible sizes, which is shown below :
-170x270mm
-250.5x 200mm
-185x240mm (Final book size)
Figure 2.0 Book size exploration, 6th April 2022
Figure 2.2 Final Book Mock-up (Closed), 6th April 2022
Figure 2.4 Final Book Mock-Up GIF, 6th April 2022
#3 Signature folding systems
Figure 3.0 Cutting Process, 6th April 2022
Figure 3.1 Signature (Opened), 6th April 2022
Figure 3.2 Signature (Closed), 6th April 2022
Figure 3.3 Final Signature GIF, 6th April 2022
#4 Classical Grid structure (Van de Graff)
Figure 4.1 Hand-drawn Van de Graff, 10th April 2022
Figure 4.2 Digital Van de Graff, 10th April 2022
#5 Determining Grids
After the Signature Folding System exercise, we moved on to do the Grid
exercise. We are required to find a few examples of magazine spreads or book
spread online and identify the grids and margins within the layout.
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Figure 5.1 Determining Grids Progress, 13th April 2022
#6 Form & Movement
B&W Attempt 1
.png)
Figure 6.1 Form &Movement B&W Attempt 1, 13th April 2022
.png)
Figure 6.1 Form &Movement B&W Attempt 1, 13th April 2022
B&W Attempt 2
Figure 6.2 Final Form & Movement (Attempt 2).jpg, 13th April 2022
Figure 6.3 Final Form & Movement B&W.pdf, 13th April 2022
Figure 6.4 Final Form & Movement B&W with grid.jpg, 13th April 2022
Figure 6.5 Final Form & Movement B&W with grid.pdf, 13th April 2022
Colour
Figure 6.3 Final Form & Movement B&W.pdf, 13th April 2022
Figure 6.5 Final Form & Movement B&W with grid.pdf, 13th April 2022
Figure 7.1 Final Form & Movement Colour, 13th April 2022
Figure 7.2 Final Form & Movement Colour.pdf, 20th April 2022
Colour & Image
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Figure 7.4 Colour & Image Feedbacks, 27th April 2022
Figure 7.5 Amended version (colour pick), 27th April 2022
Figure 7.6 Final Form & Movement Colour and Image.jpg, 13th April 2022
Figure 7.7 Final Form & Movement Colour and Image.pdf, 13th April
2022
.png)
Figure 7.4 Colour & Image Feedbacks, 27th April 2022
Figure 7.5 Amended version (colour pick), 27th April 2022
.png)
Figure 7.8 Final Form & Movement Colour, Image, Text.pdf,
13th April 2022
Figure 7.9 Final Form & Movement Colour, Image, Text.jpg, 13th April 2022
Figure 7.10 Final Form & Movement Colour, Image,
Text.pdf, 13th April 2022
.png)
Figure 7.8 Final Form & Movement Colour, Image, Text.pdf, 13th April 2022
Figure 7.9 Final Form & Movement Colour, Image, Text.jpg, 13th April 2022
Figure 7.10 Final Form & Movement Colour, Image, Text.pdf, 13th April 2022
Grid System
Figure 8.1 Grid system, 27th April 2022
Figure 8.2 Grid only, 27th
April 2022
Type Specimen Sheet:
Figure 9.1 Type Specimen Sheet.pdf, 27th April 2022
#1
Heading: ITC Garamond Std (Bold) 30pt
Bodt text: ITC Garamond Std (Book) 9pt
Subtext: ITC Garamond Std (Book Italic) 8pt
Pullquote: ITC Garamond Std (Bold Narrow Italic)
18pt
#2
Heading: ITC Garamond Std (Bold) 30pt
Bodt text: Futura Std (Book) 9pt
Subtext: Futura Std (Book Oblique) 8pt
Pullquote: Futura Std (Medium Oblique) 18pt
#3
Heading: ITC Garamond Std (Bold) 30pt
Bodt text: Futura Std (Book) 9pt
Subtext: Futura Std (Book Oblique) 8pt
Pullquote: ITC Garamond Std (Bold Condensed Italic)
18pt
#4
Heading: Futura (Bold) 30pt
Bodt text: Futura Std (Book) 9pt
Subtext: Futura Std (Book Oblique) 8pt
Pullquote: Futura Std (Medium Oblique) 18pt
#5
Heading: Univers LT Std (65Bold) 30pt
Bodt text: Univers LT Std (55 Roman) 8pt
Subtext: Univers LT Std (45 Light Oblique) 8pt
Pullquote: Univers LT Std (67 Bold Condensed
Oblique) 18pt
Figure 8.1 Grid system, 27th April 2022
Figure 8.2 Grid only, 27th April 2022
Figure 9.1 Type Specimen Sheet.pdf, 27th April 2022
HOURS SPENT:
Task 1:Exercises
[Part A] The six components: 24 hours +
[Part B] Grid, Type specimen: 6 hours
FEEDBACK:
Week 2
General Feedback: Pay attention to the text formatting,
paragraph spacing. Due to time constraints, make sure the work
on illustration and something we can execute well. Have to do
the pullquote and subtext today. Visuals can be abstract, and
metaphor to allow room for imagination (something Interesting).
Blog posts need to be featured chronologically. Attach the doc
on both Exercise & Content Generation Blog posts.
Specific Feedback: It's okay to have 5000 words+ and 4
chapters. Add copyright and need to add the author's name.
First-line before imprint (student projects, no commercial
profit). Each chapter consist of 3 subtexts and 1
pullquote
Week 3
General Feedback: Text must be connected, flow the text to see
how many pages of text . Always click on the master page to set
the columns, Leading 2-3, With paragraph spacing is more
friendly, if removed then add indentation. Watch Youtube videos
before adding a page number.
Specific feedback: Exercise (point size is okay, number of
characters in one line is good) remember to set to facing pages,
can try out different font sizes for subtext.
Visual style: Art director is okay, reflects fortune teller and
tarot (with border, texture). Try out different color
palettes/different shades to reflect the mysterious, visit color
hunt. Pullquote can be one spread/one page (play with
typography)
Week 4
General Feedback: Create a flow and continuity for the movement
of a form, create variation simultaneously
Specific feedback: 1st attempt: avoid repetitive patterns, may
start from a dots. Related the form with the previous spread.
2nd Attempt: looks good, may proceed to color and image
Week 5
General Feedback: Form & Movement exercise, reveal the
picture slowly along with the spread. Type specimen, the display
type is only suitable for headline and pullquote. Pullquote can
be one kind of decoration. For long reading, avoid choosing
fonts that have high contrast (bodoni). Next week complete and
update all exercises, including my own grid system and story +
apply typography.
Specific Feedback: B&W version ok, Color Version ok, Color
and image, the image can color pick from the color of the
picture to match the mood. Text needs to make sure it flows
starting and ending the same grid system. Type specimen sheet,
don't put visual first focus on the type.
Week 2
General Feedback: Pay attention to the text formatting, paragraph spacing. Due to time constraints, make sure the work on illustration and something we can execute well. Have to do the pullquote and subtext today. Visuals can be abstract, and metaphor to allow room for imagination (something Interesting). Blog posts need to be featured chronologically. Attach the doc on both Exercise & Content Generation Blog posts.
Specific Feedback: It's okay to have 5000 words+ and 4 chapters. Add copyright and need to add the author's name. First-line before imprint (student projects, no commercial profit). Each chapter consist of 3 subtexts and 1 pullquote
Week 3
General Feedback: Text must be connected, flow the text to see how many pages of text . Always click on the master page to set the columns, Leading 2-3, With paragraph spacing is more friendly, if removed then add indentation. Watch Youtube videos before adding a page number.
Specific feedback: Exercise (point size is okay, number of characters in one line is good) remember to set to facing pages, can try out different font sizes for subtext.
Visual style: Art director is okay, reflects fortune teller and tarot (with border, texture). Try out different color palettes/different shades to reflect the mysterious, visit color hunt. Pullquote can be one spread/one page (play with typography)
Week 4
General Feedback: Create a flow and continuity for the movement of a form, create variation simultaneously
Specific feedback: 1st attempt: avoid repetitive patterns, may start from a dots. Related the form with the previous spread. 2nd Attempt: looks good, may proceed to color and image
Week 5
General Feedback: Form & Movement exercise, reveal the picture slowly along with the spread. Type specimen, the display type is only suitable for headline and pullquote. Pullquote can be one kind of decoration. For long reading, avoid choosing fonts that have high contrast (bodoni). Next week complete and update all exercises, including my own grid system and story + apply typography.
Specific Feedback: B&W version ok, Color Version ok, Color and image, the image can color pick from the color of the picture to match the mood. Text needs to make sure it flows starting and ending the same grid system. Type specimen sheet, don't put visual first focus on the type.
REFLECTION:
Experience:
Through the entire process of completing task 1, it was enjoyable,
challenging at the same time. The beginning part of this exercise was
challenging when we developed ideas that reflect an occupation using
our initials. As task A and B is a continuation, the key artwork is
crucial to help us decide on a particular design direction and style.
After so many attempts, I'm glad that my key artwork idea works. The
poster design allows us to revise what we have learned in the
typographic system to lay out the information. It is great to keep
practicing the theory. After several attempts, I managed to come up
with a poster that reflects the style of the key artwork. The
invitation was the most challenging part for me. I find it hard to
visualize the flow of the pattern and information. Therefore, I start
by doing a rough storyboard to dissect the part. Then I studied more
motion graphic references to allow the info delivered clearly in a fun
manner.
Observations:
Consistency of a style and colour use plays a vital role to reflect a
design concept. Observing other references or others' good artwork
sparks my inspiration to choose the type I want. Meanwhile, I always
remember that Mr.Vinod reminds us to be rational and critical when
looking at other people's work to avoid making something that is not
"ours".
Findings:
This task allows us to adapt to a 'real' design world to propose a
design concept and direction to represent a brand with a good design
solution. Besides, it's critical to keep track of our time with
multiple tasks to produce quality work.
REFLECTION:
Experience:
Through the entire process of completing task 1, it was enjoyable,
challenging at the same time. The beginning part of this exercise was
challenging when we developed ideas that reflect an occupation using
our initials. As task A and B is a continuation, the key artwork is
crucial to help us decide on a particular design direction and style.
After so many attempts, I'm glad that my key artwork idea works. The
poster design allows us to revise what we have learned in the
typographic system to lay out the information. It is great to keep
practicing the theory. After several attempts, I managed to come up
with a poster that reflects the style of the key artwork. The
invitation was the most challenging part for me. I find it hard to
visualize the flow of the pattern and information. Therefore, I start
by doing a rough storyboard to dissect the part. Then I studied more
motion graphic references to allow the info delivered clearly in a fun
manner.
Observations:
Consistency of a style and colour use plays a vital role to reflect a
design concept. Observing other references or others' good artwork
sparks my inspiration to choose the type I want. Meanwhile, I always
remember that Mr.Vinod reminds us to be rational and critical when
looking at other people's work to avoid making something that is not
"ours".
Findings:
This task allows us to adapt to a 'real' design world to propose a
design concept and direction to represent a brand with a good design
solution. Besides, it's critical to keep track of our time with
multiple tasks to produce quality work.
FURTHER READING:
Figure 8.1 Text Formatting by Willian Caslon, 13th Apr 2022
This article explains text formatting in various aspects. Formatting
includes everything that affects the appearance of the words on the
page, including point size, italic styling, and kerning and
letterspacing. There are a lot of basic and advanced formatting rules
that we might need to follow when it comes to text formatting. The
second part is font recommendations due to the limitations of system
fonts.
A good book is not just a great cover. The interior of a book is
essential to let the reader continue reading the book. A strong
layout is described as food in the packaging. "Book layout it's
like great packaging, but when you open it, the food inside looks
brown and boring. It may still be nourishing, but my appetite is
gone." The most important principle is strict consistency from
leading to font choice to margin size. The layout design must be
able to accommodate photographs, illustrations, or art. Depending
on the genre, the text and art will interact differently. For
example, a children's book that needs to have a minimal amount of
text per page will go right on top of the art, whereas in a
cookbook, the book will focus more on photography than
instructions and ingredients.
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