PUBLISHING DESIGN//TASK 3A

27.04.2022 -25.05.2022 (Week 5-Week 9)

Chaw Zhi Ting (0347344) 
Bachelor of Design (Hons) Creative Media
Publishing Design// Task 3A Book


LECTURE:


INSTRUCTIONS:

Task 3A//Book
After developing content (text and visuals) the next stage is to determine the format (size and binding method), and an appropriate & attractive layout based on a suitable grid system, choice of font/s and use of colour.

1. Due to time constraints the binding method shall be predetermined to be staple binding (saddle binding). The book is 32 pages, which is smaller than A4 and bigger than A5. However, if we wish to try a different binding method, we can propose it to the lecturer.
2. Adapt a suitable grid system, choose a fitting font and create an attractive layout in InDesign.
3. The choice of colour must compliment our visuals and play a role that is supportive but also creates dynamism where needed. It is advised to limit the use of colour, as it could be distracting.
4. Determining paper type, for cover as well as inside pages. 

Layout Reference

Figure 1.1 Reference 1 (source).jpg, 27th April 2022
Figure 1.2 Reference 2 (source).jpg, 27th April 2022

Figure 1.3 Reference 3 (source).jpg, 27th April 2022
Figure 1.4 Reference 4 (source).jpg, 27th April 2022

Grid System
After looking at different references, I started to come out with my grid system. For the first 3 options, I played with 4 column grid, and 3 column grid and tried different placements of heading, body text, pull quote and subtext.


Figure 2.1 Draft Grid system #1.jpg, 27th April 2022

Figure 2.2 Draft Grid system #2.jpg, 27th April 2022
Figure 2.3 Draft Grid system #3.jpg, 27th April 2022

Figure 2.4 Draft 3 Grid system.pdf,  27th April 2022
As I have 5000+ words for my story, Mr.Vinod suggested reducing the margin to let more text flow in the spread. Below is the final improvised grid.
Figure 2.5 Final Grid.jpg,  27th April 2022

Figure 2.6 Final Grid Only.pdf,  27th April 2022

Figure 2.7 Final Grid System with text.pdf,  27th April 2022
Type Specimen Sheet:
Figure 3.1 Type Specimen Sheet #1.jpeg, 27th April 2022
Figure 3.2 Type Specimen Sheet #2.jpeg, 27th April 2022

Figure 3.3 Type Specimen Sheets.pdf, 27th April 2022

#1
Heading: ITC Garamond Std (Bold) 30pt
Bodt text: Futura Std (Book) 9pt
Subtext: Futura Std (Book Oblique) 8pt
Pullquote:  Futura Std (Medium Oblique) 18pt

#2 (Chosen)
Heading: ITC Garamond Std (Bold) 30pt
Bodt text: Futura Std (Book) 9pt
Subtext: Futura Std (Book Oblique) 8pt
Pullquote:  ITC Garamond Std (Bold Condensed Italic) 18pt

#3
Heading: Futura (Bold) 30pt
Bodt text: Futura Std (Book) 9pt
Subtext: Futura Std (Book Oblique) 8pt
Pullquote:  Futura Std (Medium Oblique) 18pt

#4
Heading: Univers LT Std (65Bold) 30pt
Bodt text: Univers LT Std (55 Roman) 8pt
Subtext: Univers LT Std (45 Light Oblique) 8pt
Pullquote:  Univers LT Std (67 Bold Condensed Oblique) 18pt

Figure 3.4 Final Type Specimen Sheet.jpg, 31st May 2022

Figure 3.5 Final Type Specimen Sheet.pdf, 31st May 2022
Layout Progress
Attempt 1: No half-title, the layout too many on each spread, no breathing space for the reader

Figure 4.1 Attempt 1.pdf, 18th May 2022

Figure 4.2 Attempt 2.pdf, 18th May 2022

Figure 4.3 Attempt 3.pdf, 31st May 2022

Cover Design Progress
Cover design reminder: 2mm wider than content page, add barcode with white bachground.
The first design of my book cover, I tried two versions white and black. I included clouds and some element that brings the mood of the story. After receiving feedback from Mr Vinod, I tried to keep it simple by removing the clouds, changing the title to all caps and try different colour option for the arc.

Figure 5.1 Cover design #1 white, 31st May 2022
Figure 5.2 Cover design #2 black, 31st May 2022


Figure 5.3 Different colour arc option, 31st May 2022

Figure 5.4 Final cover illustration (front), 31st May 2022

Figure 5.5 Final cover illustration (back), 31st May 2022
Figure 5.6 Cover #2.jpeg, 31st May 2022

Figure 5.7 Placement of text '
Author'31st May 2022

Figure 5.8 Feedback, 31st May 2022

Figure 5.9 Final cover design, 31st May 2022


FINAL SUBMISSION:

Thumbnail (jpeg &pdf)

Figure 6.1 Thumbnail 1.jpeg, 1st June 2022

Figure 6.2 Thumbnail 2.jpeg, 1st June 2022
Figure 6.3 Thumbnail 3.jpeg, 1st June 2022

Figure 6.4 Final Thumnail.pdf, 1st June 2022
Thumbnail with grid (jpeg &pdf)

Figure 6.5 Final Thumbnail with grid 1.jpeg, 1st June 2022

Figure 6.6 Final Thumbnail with grid 2.jpeg, 1st June 2022
Figure 6.7 Final Thumbnail with grid 3.jpeg, 1st June 2022

Figure 6.8 Final Thumbnail with grid.pdf, 1st June 2022
Cover (front and back, jpeg, pdf)

Figure 7.1 Front and back cover, 1st June 2022

Figure 7.2 Inside page cover, 1st June 2022

Figure 7.3 Final Book Cover, 1st June 2022
Spread (jpeg, pdf)

Figure 8.1 Cover.jpeg, 1st June 2022

Figure 8.2 Spreads 1.jpeg, 1st June 2022

Figure 8.3 Spreads 2.jpeg, 1st June 2022

Figure 8.4 Spreads 3.jpeg, 1st June 2022

Figure 8.5 Spreads 4.jpeg, 1st June 2022

Figure 8.6 Spreads 5.jpeg, 1st June 2022

Figure 8.7 Spreads 6.jpeg, 1st June 2022

Figure 8.8 Spreads 7.jpeg, 1st June 2022

Figure 8.9 Spreads 8.jpeg, 1st June 2022

Figure 8.10 Spreads 9.jpeg, 1st June 2022

Figure 8.11 Spreads 10.jpeg, 1st June 2022

Figure 8.12 Spreads 11.jpeg, 1st June 2022

Figure 8.13 Spreads 12.jpeg, 1st June 2022

Figure 8.14 Spreads 13.jpeg, 1st June 2022

Figure 8.15 Spreads 14.jpeg, 1st June 2022

Figure 8.16 Spreads 15.jpeg, 1st June 2022

Figure 8.17 Spreads 16.jpeg, 1st June 2022

Figure 8.18 Spreads 17.jpeg, 1st June 2022

Figure 8.19 Spreads 18.jpeg, 1st June 2022

Figure 8.20 Spreads 19.jpeg, 1st June 2022

Figure 8.21 Spreads 20.jpeg, 1st June 2022
Figure 8.22 Spreads inside page of back cover.jpeg, 1st June 2022

Figure 8.23 Final Speads.pdf, 1st June 2022
Printing Process  
I went Archprint to print my book, I requested for test print to double-check the layout, visuals before the actual. Test print saddle stitch booklet on Ivory 160gsm. The first test print the printing shop mistakenly put the wrong setting and the page number are messed up. Luckily, I brought the original file in spread with me to show them what it supposed to be. They were quite friendly and helped me to test print another set. (But wasted so much paper ouch!)

Figure 9.1 First test print, 31st May 2022
Second text print they printed on A4 as well. This time the orientation was correct, but the saddle stitch binding did not do properly. This causes some of the double spread or images that invole two pages did not show up properly. I raised this issue to the shopper and they said this is just draft, so I reminded the shopper to bind properly for the actual.
Figure 9.2 Second test print binding problem, 31st May 2022
Figure 9.3 Image did not appear nicely, 31st May 2022

Figure 9.4 Other page looks fine, 31st May 2022
For cover, I noticed the normal ivory paper will have a crack effect after it is folded. I asked for their opinion to avoid this cause it doesn't look nice in my book. The shopper suggested me to do a matte lamination for the cover and showed me a sample brochure. It's slightly more expensive than the normal colour printing, but I decided to go with it.
Figure 9.5 Cover 'white line' after folding, 31st May 2022
Final Printed Book
TADAA! Final book printing details: art paper 128gsm (Content) and artcard 360gsm with matte lamination (Cover), saddle stitch binding (Book)

Figure 9.6 Thank you archprint, 1st June 2022

Figure 9.7 Actual Book Cover, 1st June 2022

Figure 9.8 Test print and actual book, 1st June 2022

Figure 9.9 Full title page, 1st June 2022

Figure 9.10 Continuous page, 1st June 2022
Figure 9.11 Continuous page, 1st June 2022

Figure 9.12 Illustration, pullquote and bodytext, 1st June 2022

Figure 9.13 Mockup video, 
30th June 2022

E-Book


Figure 10.1 E-Book (link), 1st June 2022


FEEDBACK:
Week 5
General Feedback: For long reading, avoid choosing fonts that have high contrast (bodoni). Next week complete and update all exercises, including my own grid system and story + apply typography.
Specific Feedback: Text needs to make sure it flows starting and ending the same grid system. Type specimen sheet, don't put visual first focus on the type.

Week 7
General Feedback: Design book for inside book, cover is designed separately (cover is always bigger). You must know what font you used before presenting
Specific Feedback: Large amount of text, make the margin space for text larger. 5000 words doesn't seem to work on 2 column text. Reduce margin to allow more text in per spread.

Week 8
Independent Learning Week

Week 9
General Feedback: Print in B&W to see what the book looks like, typesetting, pages. Paper 70gsm- 80gsm, Thicker cover design 2mm wider.
Specific Feedback: #1: Introduce double spread to give break. Overall still okay, too much of text. #2: Pg 18,27,19 text is not sitting on the assigned column. Pull quote needs to be differenced further, looks almost looks like your subtext - the bar doesn’t help matters. The cover is good minus the clouds. Might want to introduce some colour of slight differences in the arc window for the back cover. The inside cover can be just the red colour used in the book. Title for cover can try all capitals. #3: Capital letters have a better presence. White arch’s better. Try using slightly off-white paper for the inside pages. Publishers should not be put in the same level as the author. Also its better to put an indication who illustrator and author. If the title is already near the author, don’t need to indicate that it is in the author.  

Week 10
General Feedback: Navigation bar is important to navigate the reader, screen reading need to have larger text (16-17pt body text), wider leading and gutter spaces. Watch video and test out ability to do the interactive pdf. Duplicate another file to try out the links, rollover.
Specific Feedback: Grid No.2 looks okay, and the navigation bar should be outside the margin space—body text to have more gutter space and leading. May want to add left and right page buttons, content page and homepage in the navigation bar. Can proceed to do first chapter.

Week 12 (Marking)
Excellent work. Keep it up.


REFLECTIONS:

Experiences

This task was challenging for me, and although I tried to apply what I understood from Mr Vinod's lecturer, it seemed to be a different story when I did it myself. I struggled to position many texts and create a nice layout even after listing the explanation and demonstration. I feel like what to give up at times, but I keep telling myself to keep trying to make the best out of it. I appreciate constructive feedback from Mr Vinod and his words of encouragement. It helps to understand the mistakes I made and try my best to fix them. Publishing is not easy at all. It requires patience, attention to detail, and a positive mindset to try and error. Respect to all publication designers!

 

Observation

Consistency and variation in layout play an essential role in making the book stand out. Book covers are important as they give the book's first impression to the audience. It may affect how people think about the content and draw their interest to read the book. I noticed having white space in the layout allows the reader to take a breath and digest the story. After finalizing the layout, it is necessary to look for areas that need kerning or add hyphenation. The pullquote has to be treated differently to stand out more.

 

Findings

I realized we should not be afraid to make mistakes but learn from them. We should also pay attention to the others' work and comments to understand the 'theory' in different cases. Being a slow learner, I need to put more time and effort into producing something correct or at least eye-pleasing. Although it took quite some time to test print, I enjoyed the printing process. Although some continuous pages don't look good after binding them, looking at my design physically is just so satisfiying.


FURTHER READING:

Figure 11.1 How to design a book cover (link), 22th May 2022
This article shares insightful tips when designing a book and its cover. The main goal of cover is to sell books. The cover of should evoke the standard and styles of its genre. Where a book will be sold can significantly impact its design. An e-Book is different from a printed format entirely. The design will be different if the book is only sold online as a thumbnail. The text must be more prominent and eye-catching as consumers scroll through hundreds of titles on a screen. A print book will live on a shelf in a bookstore where the consumer can pick it up, flip through it, and have a more tactile experience.
Figure 11.2 Book Cover Design 101 (link), 25th May 2022
There are 9 best practices for designing a stunning book. First, gather book cover design inspiration, then outline the book’s main themes. Consider the genre and visual hierarchy, especially the text and graphic elements. Get rid of the clutter and think about creating a thumbnail. We need to choose appropriate fonts and colours to make the title stand out. Lastly, don’t overlook the spine or back cover.

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