BRAND CORPORATE IDENTITY//TASK 3
28.03.2022-05.06.2022 (Week 1-Week 10)
Chaw Zhi Ting (0347344) Bachelor of Design (Hons) Creative MediaBrand Corporate Identity// Task 3 Logo
INSTRUCTIONS:
Task 3A: Brand Positioning & Identity
Figure 1.1 Business Mind Map
Figure 1.2 Product Mind Map
Figure 1.3 Business Mind Map
Figure 1.4 Visual References Moodboard
Figure 1.4 Task 3A OKEK Brand Positioning, 30th May 2021
INSTRUCTIONS:
Figure 1.1 Business Mind Map
Figure 1.2 Product Mind Map
Task 3B: Application
Design Progress
Figure 1.5 Week 9 Progress, 23rd May 2021
After the feedback from Ms.Lilian, I decided to try out different colour options to give more variation to the design. Besides, I had been using too many reverse logo, I need to try maintaining the original version instead. For stationaries, I started designing the name card first as it is the main thing we usually see. out vertical and horizontal name cards. I also added some patterns to the background to make it look more interesting. the pattern is actually the logotype with light pink..png)
Figure 2.1 Name card Progress, 16th May 2021
To match the brand's image and the artstyle, I decided to use a curved corner instead of a rectangular name card.
Figure 2.2 Name cards, 30th May 2021
For envelope, first one on the right is my first draft. After receiving feedbacks, I improvise it (design on left) by making the front pattern continue to the back instead of introducing new pattern that distracting..png)
Figure 2.3 Envelop design Progress, 16th May 2021
Figure 2.4 Final envelop design, 30th May 2021
Then I continue to design the letterhead and continuous sheet. The use of new curvy pattern and the straight line does not reflect the brand pattern. Therefore, I decided to use the shape of the mascot's fringes instead..png)
Figure 2.5 Letterhead Progress, 16th May 2021
Figure 2.6 Final Letterhead, 30th May 2021
Figure 2.7 Final Continuation Sheet, 30th May 2021
Figure 2.8 Back of the letter, 30th May 2021
.png)
Figure 2.9 Invoice, 30th May 2021
Maintaining the style from namwcard, I reverse the colour into loyalty card.
Figure 2.10 Loyalty cardPins: Ms Lilian suggested me to introduce pattern instead of having the logo only. However, I decided to submit the logo only because I find the pattern that I made doesn't really fit the brand style.
Figure 2.11 Pins, 30th May 2021
.png)
Figure 2.12 Packaging masking progress, 16th May 2021
Figure 2.13 Packaging masking progress, 16th May 2021
.png)
Figure 2.14 Greeting Postcard, 16th May 2021
Figure 2.15 Signage, 16th May 2021
Figure 2.16 Storefront, 16th May 2021
Figure 2.17 Wall feature, 16th May 2021
.png)
.png)
Figure 2.15 Advertisement with glow effect, 16th May 2021
Final Outcome
Stationaries
Figure 3.1 Name card, 30th May 2021
Figure 3.2 Letterhead, 30th May 2021
Figure 3.3 Continuation sheet, 30th May 2021
Figure 3.4 Envelope, 30th May 2021
Figure 3.5 Invoice, 30th May 2021Collaterals
Figure 3.5 Loyatly card, 30th May 2021
Figure 3.6 OKEK Pins, 30th May 2021
Figure 3.7 Greeting Postcard, 30th May 2021
Figure 3.8 Cake Packaging, 30th May 2021
UIUX
Figure 3.9 Social Media Design & Mock, 30th May 2021
Figure 3.10 Cake app design and mock, 30th May 2021
Figure 3.11 Cake app design and mock, 30th May 2021
Figure 3.12 Website mock, 30th May 2021
Figure 3.13 Website mock, 30th May 2021
Environment
Figure 3.14 Signage and storefront, 30th May 2021
Figure 3.15 Flat lay, 30th May 2021
Figure 3.16 Advertisement subway station, 30th May 2021
Figure 3.17 Billboard, 30th May 2021
Task 3B: Application
Figure 1.5 Week 9 Progress, 23rd May 2021
After the feedback from Ms.Lilian, I decided to try out different colour options to give more variation to the design. Besides, I had been using too many reverse logo, I need to try maintaining the original version instead. For stationaries, I started designing the name card first as it is the main thing we usually see. out vertical and horizontal name cards. I also added some patterns to the background to make it look more interesting. the pattern is actually the logotype with light pink.
.png)
To match the brand's image and the artstyle, I decided to use a curved corner instead of a rectangular name card.
Figure 2.2 Name cards, 30th May 2021
For envelope, first one on the right is my first draft. After receiving feedbacks, I improvise it (design on left) by making the front pattern continue to the back instead of introducing new pattern that distracting.
.png)
Figure 2.3 Envelop design Progress, 16th May 2021
Then I continue to design the letterhead and continuous sheet. The use of new curvy pattern and the straight line does not reflect the brand pattern. Therefore, I decided to use the shape of the mascot's fringes instead.
.png)
Figure 2.6 Final Letterhead, 30th May 2021
Figure 2.7 Final Continuation Sheet, 30th May 2021
Figure 2.8 Back of the letter, 30th May 2021
.png)
Maintaining the style from namwcard, I reverse the colour into loyalty card.
Figure 2.10 Loyalty card
Pins: Ms Lilian suggested me to introduce pattern instead of having the logo only. However, I decided to submit the logo only because I find the pattern that I made doesn't really fit the brand style.
Figure 2.11 Pins, 30th May 2021
.png)
Figure 2.12 Packaging masking progress, 16th May 2021
Figure 2.13 Packaging masking progress, 16th May 2021
Figure 2.14 Greeting Postcard, 16th May 2021
Figure 2.15 Signage, 16th May 2021
Figure 2.16 Storefront, 16th May 2021
Figure 2.17 Wall feature, 16th May 2021
Figure 2.15 Advertisement with glow effect, 16th May 2021
Final Outcome
Figure 2.13 Packaging masking progress, 16th May 2021
.png)
Figure 2.14 Greeting Postcard, 16th May 2021
Figure 2.15 Signage, 16th May 2021
Figure 2.16 Storefront, 16th May 2021
Figure 2.17 Wall feature, 16th May 2021
.png)
.png)
Figure 2.15 Advertisement with glow effect, 16th May 2021
Stationaries
Figure 3.1 Name card, 30th May 2021
Figure 3.2 Letterhead, 30th May 2021
Figure 3.3 Continuation sheet, 30th May 2021
Figure 3.4 Envelope, 30th May 2021
Figure 3.5 Invoice, 30th May 2021
Collaterals
Figure 3.5 Loyatly card, 30th May 2021
Figure 3.6 OKEK Pins, 30th May 2021
Figure 3.7 Greeting Postcard, 30th May 2021
Figure 3.8 Cake Packaging, 30th May 2021
UIUX
Figure 3.9 Social Media Design & Mock, 30th May 2021
Figure 3.10 Cake app design and mock, 30th May 2021
Figure 3.11 Cake app design and mock, 30th May 2021
Figure 3.13 Website mock, 30th May 2021
Environment
Figure 3.14 Signage and storefront, 30th May 2021
Figure 3.15 Flat lay, 30th May 2021
Figure 3.17 Billboard, 30th May 2021
FINAL SUBMISSION:30th May 2021
Figure 4.1 Revised Task 3A OKEK Brand Positioning, 28th June 2021
Figure 4.1 Revised Task 3A OKEK Brand Positioning, 28th June 2021
Figure 4.2 Revised Task 3B Application OKEK 2.0, 28th June 2021
Figure 4.2 Revised Task 3B Application OKEK 2.0, 28th June 2021
FEEDBACK:Week 9Task 2 Good job, but gif can be slightly improved. The animation is predictable, and resolution quality can be improved.
Week 10
The applications, and patterns are okay. Keep using reverse version, needs to create variation (in terms of colour). Letterhead: Colour, placement of text, the fluid pattern might want to use the fringe. Envelope colour pink can be lighter, and the logo size can be smaller. Can add contact info.
Week 10 Name card & Loyalty card are okay. The continuous sheet (use the original logo version and reverse the wave pattern). Envelope, make the pattern continuos to back. Landing page: logo put a beige top bar so that its visible for the mascot.
Week 9
Task 2 Good job, but gif can be slightly improved. The animation is predictable, and resolution quality can be improved.
Week 10
The applications, and patterns are okay. Keep using reverse version, needs to create variation (in terms of colour). Letterhead: Colour, placement of text, the fluid pattern might want to use the fringe. Envelope colour pink can be lighter, and the logo size can be smaller. Can add contact info.
The applications, and patterns are okay. Keep using reverse version, needs to create variation (in terms of colour). Letterhead: Colour, placement of text, the fluid pattern might want to use the fringe. Envelope colour pink can be lighter, and the logo size can be smaller. Can add contact info.
Week 10
Name card & Loyalty card are okay. The continuous sheet (use the original logo version and reverse the wave pattern). Envelope, make the pattern continuos to back. Landing page: logo put a beige top bar so that its visible for the mascot.
REFLECTIONS:
Experience
At the beginning of the exercise, I struggled to write the brand positioning in detail. Looking back at the brand mind map helped a lot to branch out the idea. It was a little stressful when many deadlines came together, and I found my progress was slower than others in Week 9. Thank god, Ms Lilian extended slightly of the deadline, so I tried my best to pick up all the things I'm missing and show them during the last consultation before submission. It was fantastic to see the brand slowly establish itself after weeks, especially the visual identity.
Observation
It is crucial to maintain the original purpose and goals of the brand when it started. Having a mood board and clear art direction makes everything more accessible, so the brand looks consistent and professional. Besides, I realised sometimes I lose my focus because there are too many ongoing projects and deadlines. I would have better emotional control to deal with stress and time management to allocate the same amount of time for each task.
FindingsSearching for a nice mock-up that suits the brand takes me a lot of time. Some PSD mock-ups will help to ensure the mock looks more realistic with the presets. I decided to explore the lighting, shadow, or applying texture for some items that I could not find a template for. It was challenging at times, but I'm glad I got to try it.
Experience
At the beginning of the exercise, I struggled to write the brand positioning in detail. Looking back at the brand mind map helped a lot to branch out the idea. It was a little stressful when many deadlines came together, and I found my progress was slower than others in Week 9. Thank god, Ms Lilian extended slightly of the deadline, so I tried my best to pick up all the things I'm missing and show them during the last consultation before submission. It was fantastic to see the brand slowly establish itself after weeks, especially the visual identity.
Observation
It is crucial to maintain the original purpose and goals of the brand when it started. Having a mood board and clear art direction makes everything more accessible, so the brand looks consistent and professional. Besides, I realised sometimes I lose my focus because there are too many ongoing projects and deadlines. I would have better emotional control to deal with stress and time management to allocate the same amount of time for each task.
Findings
Searching for a nice mock-up that suits the brand takes me a lot of time. Some PSD mock-ups will help to ensure the mock looks more realistic with the presets. I decided to explore the lighting, shadow, or applying texture for some items that I could not find a template for. It was challenging at times, but I'm glad I got to try it.
FURTHER READING:
Figure 5.1 23 Creative ways to create a brand position for bakery (link)
This article shared the importance and tips of branding positioning. We need to identify why your bakery exists (brand purpose), research your customers (target audience), and understand competitors’ activities. A few valuable tips among 36 ways are creating an exciting logo, introducing a mascot, and tagline with the KISS formula: “keep it short and simple”. Adding a brand story could add brand value and increase customer interest in the product. Moreover, online marketing is an excellent way to interact with customers and stakeholders. We need to be a creative marketing plan that helps spread awareness about the bakery and its products.
This article shared the importance and tips of branding positioning. We need to identify why your bakery exists (brand purpose), research your customers (target audience), and understand competitors’ activities. A few valuable tips among 36 ways are creating an exciting logo, introducing a mascot, and tagline with the KISS formula: “keep it short and simple”. Adding a brand story could add brand value and increase customer interest in the product. Moreover, online marketing is an excellent way to interact with customers and stakeholders. We need to be a creative marketing plan that helps spread awareness about the bakery and its products.
QUICK LINKS:
QUICK LINKS:
Comments
Post a Comment