DIGITAL & SOCIAL MEDIA COMMUNICATION//AYAMAS FROZEN
22.09.2022-04.12.2022 (Week 4-Week 15)
INSTRUCTION:
Figure 1.0 Design brief from Codium Lab
Ayamas Frozen Food:
Brand study (group members: dorcas, wendy, wiceline
and me)
Figure 2.0 Brainstorming, 24th Sept 2022
Figure 2.1 Brand Study: Ayamas Frozen, 30th Sept
2022
Social Media Planning
For the content ideas, we brainstormed in a group and choose the most potential once’s in to put the the spreadsheet.We categorise the in 6 main themes:
Easy recipe
1 Simple recipe (@+@=?)
2 Which type are you?
Memes/Fun Fact
3 Did you know?
4 Chicken dance
5 Fried chicken memes
Product post/ Recipe
6 So Hot, It Burns (gif)
7 Ingredients breakdown
Meal idea + lifestyle
8 Balance Meal Recipes/Make It Gourmet
9 Ayamas Diary/ Food Journal
Engagement Post
10 Catch the product
11 Math question
12 Find the product (under the pan)
13 Spin the wheel (gif)
Celebration/ Festivities
14 Diwali (24th Oct)
15 Halloween (31st Oct)
16 Birthday chicken parties (poster) /gif
17 Ayamas FRY-Day
Figure 3.0 Social Media Content Proposal, 30 Sept
2022
Figure 4.0 Social Media Video Proposal, 30 Sept
2022
Figure 4.1 October social media planner
Figure 4.2 November social media palnner
Execution (by me)Week 1Feed 1: Ayamas Say Cheese
Caption: Say Cheese, you're looking good! Life is great, but cheese makes it better.
What are you waiting for? Grab your AYAMAS Cheese Frankfurter NOW! Link in Bio 🛒✨
Figure 5.0 Week 1 group progress & feedbacks
Figure 5.1 draft layout
Figure 5.2 new say cheese layout (new packaging)
The client decided to use the old packaging, so changed
back to old ones. I also proposed blinking effect for
the lights.
Figure 5.3 Final Say Cheese.jpg
Figure 5.4 Final Say Cheese.gif
Video Shooting for Week 1's video: Feel It NowDorcas is the main director for this video, and the other three of us are actors in the video. We helped each other to set up the scene based on the storyboard. Thank you, Wendy, for lending her place for this shoot. It was my first time acting in a product advertisement. It was a cool experience! I've also learned how we should rehearse and take some extra footage for backup.
Figure 6.0 setting up 
Figure 6.1 preparing the props
Figure 6.2 testing lighting and anglesFigure 6.3 Video BTS 1Figure 6.4 Video BTS 2Figure 6.5 Final video edited and directed by Dorcas
Week 2
Figure 7.0 Week 2 group progress & feedbacks
Feed 2: Dance with Ayamas
Caption: AYAMAS Showtime! Sesiapa yang belum pernah makan AYAMAS Goreng
Rangup Perisa Asli, wajib cuba. Sungguh sedap dengan penyediaannya yang sangat mudah.
Dapatkan AYAMAS segera! Link di bio 🛒✨
Figure 7.1 Draft 1 with outdoor
Figure 7.2 Draft 2 with curve text
Figure 7.3 Draft 3 with shouting text
Figure 7.4 Draft 4 with background effect
Figure 7.5 Final design with shouting lines
Video Shooting for Week 2's video: Hotter Than Your Man-Directed by Wendy-Helped in setting up, preparing props, frying Ayamas chickens-Act as people passed by
Figure 7.6 behind the sceneFigure 7.7 Final Video edited by Wendy
Week 3
Figure 8.0 Week 3 group progress & feedbacksFeed 3: Ayamas FRY-Day
Caption: It's not just normal Friday, it's AYAMAS FRY-Day! Spice up your day with AYAMAS Sungguh Crispy Fried Chicken Extra Spicy! Link in bio 🛒✨
Figure 8.1 Party scene
Figure 8.2 Draft 2 real life photography with
cutting board
After receiving feedback from Codium, I then
removed one of the packaging at bottom
right.
Figure 8.3 Final Ayamas FRYdayVideo Shooting for Week 3's video: Telepathy-Directed by Wiceline-Helped in acting
Figure 8.4 Telepathy video BTSFigure 8.5 Final Telepathy video by Wiceline
Week 4
Figure 9.0 Week 4 group progress & feedback
Feed 4: Ayamas Chicken Dance Video
Never miss a chance to dance! Let's dance together with AYAMAS! Check out AYAMAS Crispy Fried Chicken in our bio 🛒✨
Figure 9.1 Ayamas dance storyboard
Figure 9.2 Ayamas dance animaticsFigure 9.3 Ayamas dance BTS
Figure 9.4 Ayamas dance video
Additional Video: Ayamas Frankfurter Special
Start your special day with AYMAS Frankfurter Special! Time to try it out! 😎🌭
Easy Recipe:
- AYAMAS Frankfurter Cheese (choose any favourite flavour)
- Egg
- Thousand island/ mayonnaise
- Chopped capsicum for topping
Figure 10.0 Ayamas Frankfurter Special
StoryboardFigure 10.1 Ayamas Frankfurter Original Footage
Figure 10.2 Final Ayamas Frankfurter Special.mp4
FINAL SUBMISSION
Figure 11.0 Final Execution Ayamas Frozen by Group
1
FEEDBACKCodium likes our creative social media and video ideas. They also mentioned that they were satisfied with the outcome we produced. They informed us that most of our video ideas had been approved by the client. They have been posted on Ayamas Official Social Media as well. They valued our effort in writing Malay copywriting and praised how we work together as a team; hence we are enjoying the project and execution.
REFLECTION
Experience: It was a
satisfying experience to work in Codium, were with
work for a real-life client. I'm glad to work with
my teammates to produce work for Ayamas Frozen food.
The journey was exciting when we shared content
ideas and did a lot of video shooting. Before this
module, I did not know how exactly people plan the
content. Now, I understand clearly and realise the
importance of project tracking. People in Codium
were friendly and always willing to give comments
and feedback with an open mind. It was nice to have
a module that wasn't just strictly lecture and
design. I understand physical sessions are better.
However, the travelling time is an issue if we have
back-to-back classes. Suggestions have alternate
weeks of site discussion.
Observations: Working in the
Codium office, we got to observe how a real agency
works, the working atmosphere and how they utilise
their office space for shooting. We also learned how
they simultaneously manage and plan social media
content for different clients. Upon approval, they
showed us the software they use to analyse each
post's engagement and performance. This helped the
team identify the public interest and make suitable
adjustments to the upcoming post.
Findings: I enjoyed meeting
new people, and brainstorming in a group makes me
feel courageous and motivated because I'm not alone.
This is the first time we got the chance to propose
a client correctly. I was nervous initially, but
when the time goes, it was not as scary as I
thought. Besides, shooting takes a lot of time, but
we must rehearse the storyboard before we start
shooting. We also must consider the weather and the
lighting and prepare all the equipment and props
needed. Overall, we tried our best with our skills
and knowledge and are glad that the Codium team
appreciated our efforts!
INSTRUCTION:
Figure 2.0 Brainstorming, 24th Sept 2022
For the content ideas, we brainstormed in a group and choose the most potential once’s in to put the the spreadsheet.We categorise the in 6 main themes:
Easy recipe
1 Simple recipe (@+@=?)
2 Which type are you?
Memes/Fun Fact
3 Did you know?
4 Chicken dance
5 Fried chicken memes
Product post/ Recipe
6 So Hot, It Burns (gif)
7 Ingredients breakdown
Meal idea + lifestyle
8 Balance Meal Recipes/Make It Gourmet
9 Ayamas Diary/ Food Journal
Engagement Post
10 Catch the product
11 Math question
12 Find the product (under the pan)
13 Spin the wheel (gif)
Celebration/ Festivities
14 Diwali (24th Oct)
15 Halloween (31st Oct)
16 Birthday chicken parties (poster) /gif
17 Ayamas FRY-DayCaption: Say Cheese, you're looking good! Life is great, but cheese makes it better.
What are you waiting for? Grab your AYAMAS Cheese Frankfurter NOW! Link in Bio 🛒✨
Figure 5.0 Week 1 group progress & feedbacks
Dorcas is the main director for this video, and the other three of us are actors in the video. We helped each other to set up the scene based on the storyboard. Thank you, Wendy, for lending her place for this shoot. It was my first time acting in a product advertisement. It was a cool experience! I've also learned how we should rehearse and take some extra footage for backup.
Week 2
Figure 7.0 Week 2 group progress & feedbacks
Feed 2: Dance with Ayamas
Caption: AYAMAS Showtime! Sesiapa yang belum pernah makan AYAMAS Goreng
Rangup Perisa Asli, wajib cuba. Sungguh sedap dengan penyediaannya yang sangat mudah.
Dapatkan AYAMAS segera! Link di bio 🛒✨
Week 3
Feed 3: Ayamas FRY-Day
Caption: It's not just normal Friday, it's AYAMAS FRY-Day! Spice up your day with AYAMAS Sungguh Crispy Fried Chicken Extra Spicy! Link in bio 🛒✨
Week 4
Figure 9.0 Week 4 group progress & feedback
Feed 4: Ayamas Chicken Dance Video
Figure 9.4 Ayamas dance video
Additional Video: Ayamas Frankfurter Special
Start your special day with AYMAS Frankfurter Special! Time to try it out! 😎🌭
Easy Recipe:
- AYAMAS Frankfurter Cheese (choose any favourite flavour)
- Egg
- Thousand island/ mayonnaise
- Chopped capsicum for topping
Figure 10.2 Final Ayamas Frankfurter Special.mp4
FINAL SUBMISSION
FEEDBACK
Codium likes our creative social media and video ideas. They also mentioned that they were satisfied with the outcome we produced. They informed us that most of our video ideas had been approved by the client. They have been posted on Ayamas Official Social Media as well. They valued our effort in writing Malay copywriting and praised how we work together as a team; hence we are enjoying the project and execution.
REFLECTION
Experience: It was a satisfying experience to work in Codium, were with work for a real-life client. I'm glad to work with my teammates to produce work for Ayamas Frozen food. The journey was exciting when we shared content ideas and did a lot of video shooting. Before this module, I did not know how exactly people plan the content. Now, I understand clearly and realise the importance of project tracking. People in Codium were friendly and always willing to give comments and feedback with an open mind. It was nice to have a module that wasn't just strictly lecture and design. I understand physical sessions are better. However, the travelling time is an issue if we have back-to-back classes. Suggestions have alternate weeks of site discussion.
Observations: Working in the Codium office, we got to observe how a real agency works, the working atmosphere and how they utilise their office space for shooting. We also learned how they simultaneously manage and plan social media content for different clients. Upon approval, they showed us the software they use to analyse each post's engagement and performance. This helped the team identify the public interest and make suitable adjustments to the upcoming post.
Findings: I enjoyed meeting new people, and brainstorming in a group makes me feel courageous and motivated because I'm not alone. This is the first time we got the chance to propose a client correctly. I was nervous initially, but when the time goes, it was not as scary as I thought. Besides, shooting takes a lot of time, but we must rehearse the storyboard before we start shooting. We also must consider the weather and the lighting and prepare all the equipment and props needed. Overall, we tried our best with our skills and knowledge and are glad that the Codium team appreciated our efforts!
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