Creative Brand Strategy//Final Compilation & Reflection
29.09.2022 -02.12.2022 (Week 1-Week 14)
Chaw Zhi Ting (0347344)
Bachelor of Design (Hons) Creative Media
Creative Brand Strategy// Final Compilation &Reflection
INSTRUCTION:
INSTRUCTION:
Task 1: Case Study & Campaign ProposalTask 1A: Case StudyFigure 1.0 Case Study (amended version), 12th Sept 2022
Task 1B: Campaign Proposal Figure 2.0 Wandaful Campaign Proposal, 19 Sept 2022
Task 2: Ideation & Design Direction Figure 3.0 Wandaful Ideation & Design Direction (pdf), 10th Oct 2022
Task 3: Campaign BrandingFigure 13.0 Task 3 Final Campaign Branding Presentation, 3rd Dec 2022
Figure 1.0 Case Study (amended version), 12th Sept 2022
Task 1B: Campaign Proposal
Figure 2.0 Wandaful Campaign Proposal, 19 Sept 2022
Task 2: Ideation & Design Direction
Figure 3.0 Wandaful Ideation & Design Direction (pdf), 10th Oct 2022
Figure 13.0 Task 3 Final Campaign Branding Presentation, 3rd Dec 2022
REFLECTION:
REFLECTION:
ExperienceThis module was much more challenging than brand corporate identity, as we were branding a campaign from a person. The experience for this semester was satisfying overall. However, many of our class days clashed with public holidays, so we couldn't show the progress with Ms Lilian physically to receive direct feedback. Anyhow, I appreciated how Ms Lilian still tried her best to keep up with each of her students and pushed us to challenge ourselves. Regarding my work, I was disappointed because I needed to incorporate Taiwanese design in the design I proposed in the early stage. This Chinese element has been removed because it requires dealing with two versions of content. It was much more challenging than I thought, but I plan to try this art direction in the future.
Experience
This module was much more challenging than brand corporate identity, as we were branding a campaign from a person. The experience for this semester was satisfying overall. However, many of our class days clashed with public holidays, so we couldn't show the progress with Ms Lilian physically to receive direct feedback. Anyhow, I appreciated how Ms Lilian still tried her best to keep up with each of her students and pushed us to challenge ourselves. Regarding my work, I was disappointed because I needed to incorporate Taiwanese design in the design I proposed in the early stage. This Chinese element has been removed because it requires dealing with two versions of content. It was much more challenging than I thought, but I plan to try this art direction in the future.
ObservationDue to personal consultation sessions, I felt that our class had significantly less of group interaction because people came and left, and we didn't know what each other was doing. I suggest having a small group presentation so that we have more input from the others and also we could learn from the others' projects. I would appreciate a recorded lecture that we could also listen to because I find verbal explanations easier to understand and remember.
FindingsIt is crucial to constantly keep ourselves updated on the current trend and study existing examples to avoid making unnecessary mistakes that would do the project. During ideation process, it is essential to trial and error in terms of exploration. Not all ideas work, but we have to date to keep our minds open. I observed that each person has a different personality and background, bringing us to various campaigns that suit them. No matter a product, a company or a person, I realised it was essential to understand their background so we can design something that reflects their identity. Gathering feedback from other perspectives was necessary to ensure the design impacted the target audience.
Thank you Ms. Lilian!
Observation
Due to personal consultation sessions, I felt that our class had significantly less of group interaction because people came and left, and we didn't know what each other was doing. I suggest having a small group presentation so that we have more input from the others and also we could learn from the others' projects. I would appreciate a recorded lecture that we could also listen to because I find verbal explanations easier to understand and remember.
Findings
It is crucial to constantly keep ourselves updated on the current trend and study existing examples to avoid making unnecessary mistakes that would do the project. During ideation process, it is essential to trial and error in terms of exploration. Not all ideas work, but we have to date to keep our minds open. I observed that each person has a different personality and background, bringing us to various campaigns that suit them. No matter a product, a company or a person, I realised it was essential to understand their background so we can design something that reflects their identity. Gathering feedback from other perspectives was necessary to ensure the design impacted the target audience.
Thank you Ms. Lilian!
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