PACKAGING AND MERCHANDISE//FINAL PROJECT
30.05.2022 - 01.07.2022 (Week 10- Week 14)
Chaw Zhi Ting (0347344)
Bachelor of Design (Hons) Creative Media
Packaging & Merchandising//Final Project
INSTRUCTIONS:
FINAL PROJECT// PROMOTIONAL MERCHANDISE & DISPLAY
In this task, we are to propose and produce a minimum of 5
merchandise items for a selected project from SBS (including 1 POP
display). The items should communicate the relationship of the
product and to increase the brand awareness of the product in ad
digital mockups.
Recap from previous packaging proposalFigure 1.0 Okashi Presentation, 3rd June 2022
Brainstorming
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Figure 2.0 List of items, 6th June 2022Task SegregationAfter proposing to Mr.Shamsul, we then finalised the top 5 merchandise.1. freezer bag & gift box (Wiceline) 2. magnets/keychains (wendy)3. reusable bag (tote) (Janice)4. gift cards (dorcas)5. pop up (seerat)
Pattern design Before we started to go straight into designing the merchandise, each of us was to design at least 3 patterns. To maintain the brand identity, I try to use the wave pattern we applied on the packaging and the soybean from our logo.
Figure 2.1 Okashi Logo, 6th June 2022
Figure 2.2 Okashi Packaging Design(Front), 6th June 2022Draft Pattern design First I combine the wave pattern on the bean, but it did not seem to work. Then I try to play with the bean shape, by reducing the opacity and overlapping each other. I was surprised by the flower shape formed by the 4 beans in different directions. It looked interesting. So I continue to develop with that direction and came out these patterns: 
Figure 3.1 Okashi Packaging Design(Front), 13th June 2022
Figure 3.2 Patterns Proposal, 13th June 2022
Figure 3.3 Top 3 pattern from my design, 13th June 2022
Figure 3.4 Top 2 Pattern from my design, 13th June 2022
Figure 3.5 Top 1 pattern from my design (Chosen), 13th June 2022
Draft Application on Merchandise We try to apply our own patterns to the merchandise we are in charge of. Then we send Mr. Shamsul for some feedback.
Figure 4.1 Draft application on merchandise.pdf, 13th June 2022
Figure 4.2 Patterns on tote 1, 13th June 2022
Figure 4.3 Patterns on tote 2, 13th June 2022After receiving feedback from Mr Shamsul, we had a short discussion to finalise a pattern style that reflects the brand personality most. We have agreed to proceed with this pattern: 
Figure 4.4 Final pattern, 13th June 2022
Figure 4.5 Final tote design, 13th June 2022
Figure 4.6 More design exploration, 20th June 2022We decided to go with the initial idea in a beige canvas tote. My teammates suggested placing the logo slightly downwards to ensure legibility and make the design look more balanced. Below is the refined tote pattern design.
In this task, we are to propose and produce a minimum of 5
merchandise items for a selected project from SBS (including 1 POP
display). The items should communicate the relationship of the
product and to increase the brand awareness of the product in ad
digital mockups.
Recap from previous packaging proposal
Figure 1.0 Okashi Presentation, 3rd June 2022
Brainstorming
.jpg)
Figure 2.0 List of items, 6th June 2022
Task Segregation
After proposing to Mr.Shamsul, we then finalised the top 5 merchandise.
1. freezer bag & gift box (Wiceline)
2. magnets/keychains (wendy)
3. reusable bag (tote) (Janice)
4. gift cards (dorcas)
5. pop up (seerat)
Pattern design
Before we started to go straight into designing the merchandise, each of us was to design at least 3 patterns. To maintain the brand identity, I try to use the wave pattern we applied on the packaging and the soybean from our logo.
Figure 2.1 Okashi Logo, 6th June 2022
Figure 2.2 Okashi Packaging Design(Front), 6th June 2022
Draft Pattern design
First I combine the wave pattern on the bean, but it did not seem to work. Then I try to play with the bean shape, by reducing the opacity and overlapping each other. I was surprised by the flower shape formed by the 4 beans in different directions. It looked interesting. So I continue to develop with that direction and came out these patterns:
Figure 3.1 Okashi Packaging Design(Front), 13th June 2022
Figure 3.2 Patterns Proposal, 13th June 2022
Figure 3.3 Top 3 pattern from my design, 13th June 2022
Figure 3.4 Top 2 Pattern from my design, 13th June 2022
Draft Application on Merchandise
We try to apply our own patterns to the merchandise we are in charge of. Then we send Mr. Shamsul for some feedback.
Figure 4.1 Draft application on merchandise.pdf, 13th June 2022
Figure 4.2 Patterns on tote 1, 13th June 2022
After receiving feedback from Mr Shamsul, we had a short discussion to finalise a pattern style that reflects the brand personality most. We have agreed to proceed with this pattern:
Figure 4.4 Final pattern, 13th June 2022
Figure 4.5 Final tote design, 13th June 2022
Figure 4.6 More design exploration, 20th June 2022
We decided to go with the initial idea in a beige canvas tote. My teammates suggested placing the logo slightly downwards to ensure legibility and make the design look more balanced. Below is the refined tote pattern design.
Figure 4.7 Final tote design, 20th June 2022
Figure 4.8 Real-life mock, 20th June 2022
Figure 4.9 Real-life mock, 20th June 2022OTHER MERCHANDISE:The other merchandise items were in charge by my other teammates, and I was involved by giving opinions and suggestions to refine the designs. Below are the progress for each merchandise design and pop-up display.
1. Freezer box (Wiceline)
Figure 5.1 Freezer box, 2nd July 20222. Gift Card (Dorcas)Figure 5.2 Gift card, 2nd July 20223. Magnet (Wendy)
Figure 5.3 Magnet design progress, 2nd July 20224. Tote bags (Janice)
Figure 5.4 Tote bag design progress 2nd July 20225. Gift box (Wiceline & Janice)
Figure 5.5 Gift box design progress, 2nd July 20226. Pop-up display (Seerat)
Figure 5.6 Pop-up display, 2nd July 2022Final Submission
Figure 6.1 Pop-up display, 2nd July 2022
Figure 6.2 Pop-up fridge and banner, 2nd July 2022.png)
Figure 6.3 Tote bag, 2nd July 2022
Figure 6.4 Freezer bag, 2nd July 2022
Figure 6.5 Okashi Magnets, 2nd July 2022
Figure 6.6 Okashi Gift cards, 2nd July 2022
Figure 6.7 Okashi gift card and holder, 2nd July 2022
Figure 6.8 Freezer bag, 2nd July 2022
.png)
Figure 6.9 Gift pack components, 2nd July 2022
Figure 7.0 Okashi Branding & Merchandise, 2nd July 2022
Figure 4.7 Final tote design, 20th June 2022
Figure 4.8 Real-life mock, 20th June 2022
Figure 4.9 Real-life mock, 20th June 2022
OTHER MERCHANDISE:
The other merchandise items were in charge by my other teammates, and I was involved by giving opinions and suggestions to refine the designs. Below are the progress for each merchandise design and pop-up display.
1. Freezer box (Wiceline)
Figure 5.1 Freezer box, 2nd July 2022
2. Gift Card (Dorcas)
Figure 5.2 Gift card, 2nd July 2022
3. Magnet (Wendy)
Figure 5.3 Magnet design progress, 2nd July 2022
4. Tote bags (Janice)
Figure 5.4 Tote bag design progress 2nd July 2022
5. Gift box (Wiceline & Janice)
Figure 5.5 Gift box design progress, 2nd July 2022
6. Pop-up display (Seerat)
Figure 5.6 Pop-up display, 2nd July 2022
Final Submission
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Figure 6.3 Tote bag, 2nd July 2022
.png)
Figure 7.0 Okashi Branding & Merchandise, 2nd July 2022
FEEDBACK:
Week 12
For the merch design, please make sure that the identity looks
consistent (color, design element etc). I prefer the first design
element on the top left in slide #1
Week 13All items are good to be submitted. it looks consistent and the design direction is very clear.
REFLECTION:
ExperienceCompared to Project 2, this project is slightly manageable as we have a clear direction on what the brand is about. It is just a matter of raising brand awareness and thinking like a marketer to promote the brand and new product launching. This part was exciting where we got to create patterns and apply to different merchandise. We worked together quite well throughout the process, which made the entire process more enjoyable. We had fun dumping ideas and having discussions to decide what to design for Okashi merchandise. Although each of us has different art styles and preferences, we are willing to voice out and make a decision that benefits the brand the most.
ObservationDue to the time limit, each of us is assigned one piece of merchandise to ensure the project can complete on time. I appreciate the ideas and feedback from my team members to ensure quality work is produced. This semester requires us to work more independently. Instead of asking for feedback from the lecturer directly, we had many internal discussions to make the design more solid. This process helped us develop critical thinking skills, which allowed us to improve the quality of our work.
FindingsThroughout this project, we learned more about applying the brand identity to the packaging. We got to practice the knowledge we acquired in our brand corporate identity module. It is crucial to maintain the consistency of the design style and introduce a variation on the patterns applied to merchandise. After this project, I discovered my interest in product packaging designs and hoped to get more opportunities to explore this field.
Compared to Project 2, this project is slightly manageable as we have a clear direction on what the brand is about. It is just a matter of raising brand awareness and thinking like a marketer to promote the brand and new product launching. This part was exciting where we got to create patterns and apply to different merchandise. We worked together quite well throughout the process, which made the entire process more enjoyable. We had fun dumping ideas and having discussions to decide what to design for Okashi merchandise. Although each of us has different art styles and preferences, we are willing to voice out and make a decision that benefits the brand the most.
Observation
Due to the time limit, each of us is assigned one piece of merchandise to ensure the project can complete on time. I appreciate the ideas and feedback from my team members to ensure quality work is produced. This semester requires us to work more independently. Instead of asking for feedback from the lecturer directly, we had many internal discussions to make the design more solid. This process helped us develop critical thinking skills, which allowed us to improve the quality of our work.
Findings
Throughout this project, we learned more about applying the brand identity to the packaging. We got to practice the knowledge we acquired in our brand corporate identity module. It is crucial to maintain the consistency of the design style and introduce a variation on the patterns applied to merchandise. After this project, I discovered my interest in product packaging designs and hoped to get more opportunities to explore this field.
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