DESIGN RESEARCH DISSERTATION - PROGRESS & FEEDBACKS

29.05.2022- 28.06.2022 (Week 1- Week 14)

Chaw Zhi Ting (0347344) 

Bachelor of Design (Hons) Creative Media

Design Research Dissertation// Progress & Feedbacks

---

INSTRUCTIONS:

Assignment 1: Dissertation draft 

Figure 1.0 Draft Dissertation, 15th May 2022

FINAL DISSERTATION

After the draft for the dissertation is done, we received feedback from Ms Jinchi. We begin to refine the details of the dissertation and come out with a few concepts for our book.

Turnitin Report:

Figure 2.0 Final Dissertation, 15th May 2022

Book design progress

Figure 3.0 Book Concept, 24th May 2022

Figure 3.1 Cover Design 1 (illustration), 24th May 2022

Figure 3.2 Cover Design 2 Photo, 24th May 2022

Figure 3.3 Cover Design 3, 24th May 2022

Figure 3.4 Cover Design 4, 24th May 2022

Figure 4.0 Final Cover Design, 31st May 2022

Figure 4.1 Final Front & Back Cover, 31st May 2022

Final E-Book:

Figure 4.1 Final Front & Back Cover, 31st May 2022

Publications:

Figure 5.0 Publication (added citation), 28th June 2022

Figure 5.1 Final Publication, 28th June 2022

---

FEEDBACK

Week 2: Show matrix

-Form discussion structure

-Extract the MAIN themes: Form the sequence, identify subtopics

-Some repeated themes may be grouped under the same big topic

-2 main chunk: Advertisement (product fast food,advertisement) & User (consumer, experience)

-In between can be (user attention)

-Introduce: this research is specifically based on 2 fast food brands

-Rich data, avoid lengthy and repeating 

Week 3: Confirm discussion structure, and complete the first part (descriptive) of the discussion.

5.0 Can include a short intro about the analysis, intro there's (3 main sections) further elaboration

5.1 Contextual - Arora, 2020 move up

5.1.1 Subway - incorporate visual element, picture of Subway  entrance/logo) to make writing more interesting

*Each section Continuation - last sentence

*Good practice to put the reference list below para

*Background writing is okay, enough words

*Discussion of what participant answer discussed in 5.3 instead of 5.1

5.2 1000-2000words (focus more) 

5.3 consumer engagement (3 components are important, discuss on the surface as they're not my area studies）

*Focus more on visual impact 5.3.1, not too much on 5.3.2, 5.3.3

Week 5 task: complete 5.2, start with 5.3

W4: Public Holiday

Week 5:

-Provide image to each section

-Remove 5.2.2., can just make it 5 individual sections in 5.2

-Logo: show an image how isit in fast food ads, need more discussion about logo in ads

-Image: good writing, explain picture, short discription (how image work in ads)

-Typo: show 2 posters (describe individually)

-Change in conclusion to "From all of the above, it is plausibly / it is found that..based on these advertisements.

-It is okay to have less content for shapes. Explain why advertisment it have least effect based on your study 

-Discussion in the context, does not mean implicable to all. 

-Suggest future research: other brands, independent brands.

-Next meeting, done until conclusion (10th May)

-Data from focus group no need include all but part of it

-Include analysis in the discussion

-The appendix include a screenshot of email/ consent

Week 6: No class

Week 7:

-5.3 good glow with primary source and secondary source. 

-5.3.1 Last sentences can be smoother

-5.3.2 add one quotation 

-Word count try work within the recommended

-Appedices added (Consent given by interviewees to features their picture)

-Result & analysis add short description before the table.

-Abstract is overall okay, can add RP in after first sentence

Week 8: Independent Learning Week

Week 9: 

-Concept 1 (illustration) might not be suitable because the research topic is about graphic components covering not just illustration. 

-Concept 2 may works better, referring to the McDonald's ads with high contrast. 

-Images can be used, make sure it hv no copyright issue. 

-Try to search for a more appetizing visual. Inside the book (it is better not to use more than two colours for body text).

-Better dont choose a too reddish colour. For typography, can explore more suitable typefaces.

-'The Roles and Impacts' can be different line weights with Graphic Components and add in fast food advertising.

-The concept has to tie to the research topic and RP. Good preparation for E-book may continue. 

Week 11:
-No class, continue work on the E-book and summarise dissertation for Kreate article

Week 12:

-For submission, remember to submit the original word document to Turnitin Report. E-book submits flip link only.

-E-book: cover and layout all good. Consistent and consists of variations. 

-Picture credits for cover no need put figure number

-2 type of image for sub-sections is okay

-Kreate: add Taylor's university, later change all the red colour words into Bold Black

-Remove the word count, and remember to reword 'dissertation' to 'research'

-4 Keywords is fine, fast food & online advertising can combine into one

-The research Methodology adds how long is the period, the number of participants / who are the interviewees. Reminder: research is carried out, so it needs to be in the past tense