INTERCULTURAL DESIGN// PROJECT 2: DATA COLLECTION
18.01.2022-04.02.2022 (Week 3-Week 5)
Chaw Zhi Ting (0347344)
Bachelor of Design (Hons) Creative Media
Intercultural Design// Project 2: Data Collection
INSTRUCTIONS:
INSTRUCTIONS:
PROJECT 2: DATA COLLECTION
For data collection, we decided to do 3 methods including
movie analysis, site visit and interview to collect the
information and sources that we need for our project execution
in stage 3.
Figure 1.1 Data collection methods, 12 th Jan 2022
Figure 1.2 Draft Data collection timeline, 12th Jan
2022
To save time, we separated into different subgroups
to plan and carry out the data collection.
Film Study: Me and Sharon
Site visit planner: Dorcas, Sewin, Amber
Email Interview: Ellis & Lavender
Figure 1.3 The meetings, 12th Jan 2022
METHOD 1: FILM STUDY
There are 2 films that we have chosen, first the
Grand Budapest Hotel which won four Oscars awards
and is known as the Best Movie from Wes Anderson.
Second, The Royal Tenenbaums is known as the top
25th funniest comedies on Netflix.
For this part, I will be charging to analyse The
Grand Budapest Hotel. This movie depicts the
adventures of M. Gustave (Ralph Fiennes), a fabulous
concierge at a famous European hotel between the
wars, and Zero Moustafa (Tony Revolori), the lobby
boy who becomes his most trusted friend.
(Imdb,2014). The Grand Budapest Hotel is a film full
of hues and tones, friendship and love, leisure and
conflict. Aesthetic appreciation and greed, elegance
and crudity, generosity and cruelty, sorrow and hope
are all featured in the film.
While watching the movie, I observed the try to movie's
architecture detail (scene design), colour, aspect ratio,
and framing.
In The Grand Budapest Hotel, the majority of the film
is presented in Academy ratio, 1.375:1. The name
derives from the Academy of Motion Picture Arts and
Sciences, which set that ratio as the standard for
studio films in 1932. There are a few sequences in
’60s are presented in an Anamorphic widescreen ratio,
2.35:1 and the normal widescreen format 1.85.1 are
used in the 80s. (Haglund, D.& Harris, A.,
2014)
Figure 2.3 Aspect Ratio, 20th Jan 2021
The framing throughout the movie is consistent and
very unique to Wes Anderson. Symmetrical
compositions and shots are notable features in the
Grand Budapest Hotel to reflect the perspective of a
specific character in a film. Anderson enjoys using
straight-on views and usage of a wide-angle lens.
Some of the scenes are presented using low and
high-angle shots captured with a wide-angle
lens.
Figure 2.4 Angles and framing, 20th Jan 2021
I was impressed how Wes Anderson uses chandeliers
and other lighting fixtures to define the scene's
focal point. Every detail is in sync with the
chandelier or pendant, whether to the right or
left. Wes Anderson aspires to create an angle that
exudes simplicity and intoxication. At the same
time, the movie maintains balanced geometry which
makes it visually appealing.
Figure 2.5 Lighting, 20th Jan 2021
The two time frames (60’s and 30’s) are
presented differently in the movie and the
production design choices differ as well. For
the 30’s, the scenes are presented in more red
and pink color cast and a bit harsher light. For
the 60’s, the images are presented in a warmer
and tinted towards yellows and oranges.A
red-lacquer elevator is a perfect backdrop for
rich purple-velvet uniforms with coordinating
trim.
Figure 2.6 Color (pinkish and yellowish), 20th Jan
2021
Figure 2.7 Set design, 20th Jan 2021
METHOD 2: SITE VISITSThe site visits team (Dorcas, Lavender and Amber) researched various locations and narrowed it down to the top 9 locations based on the criteria that the locations should have rich historical backgrounds, locations under the risk of abolishment, not maintained well, or have Wes Anderson's aesthetic to a certain extent.
Figure 3.0 List of site visit suggestions, 15th Jan2022
Figure 3.1 Top 9 locations, 15th Jan 2022
Figure 3.2 Google Map Route (by Dorcas), 15th Jan2022
ON THE DAYTo avoid the jam on Friday, we plan our one day trip early in the morning 5am. We gathered at LFS Pawagam Coliseum as it was the most convenient starting point. It is near to a LRT station and there is a parking spot a few minutes away. Roles: Take site photos explore Wes Anderson's angles, capture behind the scene pictures and some video footage.extent.
Figure 3.3 KL tower (view behind Pawangam coliseum), 15th Jan2022
Figure 3.4 Pawangam coliseum, 15th Jan 2022
Figure 3.5 Panggung Bandaraya, 15th Jan 2022
Figure 3.6 Loke Chow Kit Mansion, 15th Jan 2022
Figure 3.7 Malaysia Industrial Court, 15th Jan 2022
Figure 3.8 Old OCBC, 15th Jan 2022
Figure 3.9 KL railway station, 15th Jan 2022
Figure 3.10 Other buildings, 21st Jan 2022
Figure 3.11 Behind the scene, 21st Jan 2022
Figure 3.12 Video footage, 21st Jan 2022
Figure 3.13 Organising and compiling photos & video from all members, 21st Jan 2022
METHOD 3: INTERVIEWFor an interview, we helped out Ellis and Lavender to set the list of questions to be asked. There were 2 separate questions: more professional questions for cinematography experts, one is for young adults who love to travel.
Figure 4.0 Interviewees, 21st Jan 2022At first, we planned to have a face to face interview session; however, after approaching the possible interviewees, they preferred to take their time to answer the questions in words. Therefore, we change the method to an email interview. The interviews were separated in two parts of questions, both related to our research problem and helped us to answer the research questions: 
Figure 4.0 Sets of email interview questions, 21st Jan 2022
FINAL SUBMISSION:
Figure 2.0 Data Collection Slides, 7th Feb 2022
Figure 2.1 Data Collection Recorded Presentation, 7th
Feb 2022
PROJECT 2: DATA COLLECTION
For data collection, we decided to do 3 methods including
movie analysis, site visit and interview to collect the
information and sources that we need for our project execution
in stage 3.
Figure 1.1 Data collection methods, 12 th Jan 2022
Figure 1.2 Draft Data collection timeline, 12th Jan 2022
To save time, we separated into different subgroups
to plan and carry out the data collection.
Film Study: Me and Sharon
Site visit planner: Dorcas, Sewin, Amber
Email Interview: Ellis & Lavender
Figure 1.3 The meetings, 12th Jan 2022
METHOD 1: FILM STUDY
There are 2 films that we have chosen, first the
Grand Budapest Hotel which won four Oscars awards
and is known as the Best Movie from Wes Anderson.
Second, The Royal Tenenbaums is known as the top
25th funniest comedies on Netflix.
For this part, I will be charging to analyse The
Grand Budapest Hotel. This movie depicts the
adventures of M. Gustave (Ralph Fiennes), a fabulous
concierge at a famous European hotel between the
wars, and Zero Moustafa (Tony Revolori), the lobby
boy who becomes his most trusted friend.
(Imdb,2014). The Grand Budapest Hotel is a film full
of hues and tones, friendship and love, leisure and
conflict. Aesthetic appreciation and greed, elegance
and crudity, generosity and cruelty, sorrow and hope
are all featured in the film.
While watching the movie, I observed the try to movie's
architecture detail (scene design), colour, aspect ratio,
and framing.
In The Grand Budapest Hotel, the majority of the film
is presented in Academy ratio, 1.375:1. The name
derives from the Academy of Motion Picture Arts and
Sciences, which set that ratio as the standard for
studio films in 1932. There are a few sequences in
’60s are presented in an Anamorphic widescreen ratio,
2.35:1 and the normal widescreen format 1.85.1 are
used in the 80s. (Haglund, D.& Harris, A.,
2014)
Figure 2.3 Aspect Ratio, 20th Jan 2021
The framing throughout the movie is consistent and
very unique to Wes Anderson. Symmetrical
compositions and shots are notable features in the
Grand Budapest Hotel to reflect the perspective of a
specific character in a film. Anderson enjoys using
straight-on views and usage of a wide-angle lens.
Some of the scenes are presented using low and
high-angle shots captured with a wide-angle
lens.
Figure 2.4 Angles and framing, 20th Jan 2021
I was impressed how Wes Anderson uses chandeliers
and other lighting fixtures to define the scene's
focal point. Every detail is in sync with the
chandelier or pendant, whether to the right or
left. Wes Anderson aspires to create an angle that
exudes simplicity and intoxication. At the same
time, the movie maintains balanced geometry which
makes it visually appealing.
Figure 2.5 Lighting, 20th Jan 2021
The two time frames (60’s and 30’s) are
presented differently in the movie and the
production design choices differ as well. For
the 30’s, the scenes are presented in more red
and pink color cast and a bit harsher light. For
the 60’s, the images are presented in a warmer
and tinted towards yellows and oranges.A
red-lacquer elevator is a perfect backdrop for
rich purple-velvet uniforms with coordinating
trim.
Figure 2.6 Color (pinkish and yellowish), 20th Jan 2021
Figure 2.7 Set design, 20th Jan 2021
METHOD 2: SITE VISITS
The site visits team (Dorcas, Lavender and Amber) researched various locations and narrowed it down to the top 9 locations based on the criteria that the locations should have rich historical backgrounds, locations under the risk of abolishment, not maintained well, or have Wes Anderson's aesthetic to a certain extent.
Figure 3.0 List of site visit suggestions, 15th Jan2022
Figure 3.1 Top 9 locations, 15th Jan 2022
Figure 3.2 Google Map Route (by Dorcas), 15th Jan2022
ON THE DAY
To avoid the jam on Friday, we plan our one day trip early in the morning 5am. We gathered at LFS Pawagam Coliseum as it was the most convenient starting point. It is near to a LRT station and there is a parking spot a few minutes away.
Roles: Take site photos explore Wes Anderson's angles, capture behind the scene pictures and some video footage.extent.
Figure 3.3 KL tower (view behind Pawangam coliseum), 15th Jan2022
Figure 3.4 Pawangam coliseum, 15th Jan 2022
Figure 3.5 Panggung Bandaraya, 15th Jan 2022
Figure 3.6 Loke Chow Kit Mansion, 15th Jan 2022
Figure 3.7 Malaysia Industrial Court, 15th Jan 2022
Figure 3.8 Old OCBC, 15th Jan 2022
Figure 3.9 KL railway station, 15th Jan 2022
Figure 3.10 Other buildings, 21st Jan 2022
Figure 3.11 Behind the scene, 21st Jan 2022
Figure 3.12 Video footage, 21st Jan 2022
Figure 3.13 Organising and compiling photos & video from all members, 21st Jan 2022
METHOD 3: INTERVIEW
For an interview, we helped out Ellis and Lavender to set the list of questions to be asked. There were 2 separate questions: more professional questions for cinematography experts, one is for young adults who love to travel.
Figure 4.0 Interviewees, 21st Jan 2022
At first, we planned to have a face to face interview session; however, after approaching the possible interviewees, they preferred to take their time to answer the questions in words. Therefore, we change the method to an email interview. The interviews were separated in two parts of questions, both related to our research problem and helped us to answer the research questions:
Figure 4.0 Sets of email interview questions, 21st Jan 2022
FINAL SUBMISSION:
Figure 2.0 Data Collection Slides, 7th Feb 2022
Figure 2.1 Data Collection Recorded Presentation, 7th
Feb 2022
FEEDBACKS:
Week 4-5: Film analysis movie choice "Fantastic Mr.Fox" may
need to reconsider, choosing the film which is more retable to
the research problem. Site visits are good way to study
architecture in Kuala Lumpur so that we can use it for our
guidebook. For interviews, we can have 2 different sets of
question. First , to interview cinematography experts, for
example university lecturers that are within our reach.
Second, to interview young adults who loves to travel or do
not like travel at all.
FEEDBACKS:
Week 4-5: Film analysis movie choice "Fantastic Mr.Fox" may
need to reconsider, choosing the film which is more retable to
the research problem. Site visits are good way to study
architecture in Kuala Lumpur so that we can use it for our
guidebook. For interviews, we can have 2 different sets of
question. First , to interview cinematography experts, for
example university lecturers that are within our reach.
Second, to interview young adults who loves to travel or do
not like travel at all.
REFLECTION:It was an enjoyable experience, especially during the site visit. It was my first time spending the whole day walking around the city centre of Kuala Lumpur. Walking on the street with these bunch of people and taking photographs were awesome. Unfortunately one of our members could not join us because she had a booster appointment. Although the weather the sun is scorching hot and all of us are tired and sweaty, we enjoyed the process of taking pictures, exploring different angles, and doing a 'marching' video to capture Malaysia landmarks in Wes Anderson style. We take each other back to ensure we get enough sources for our project execution.
REFLECTION:
It was an enjoyable experience, especially during the site visit. It was my first time spending the whole day walking around the city centre of Kuala Lumpur. Walking on the street with these bunch of people and taking photographs were awesome. Unfortunately one of our members could not join us because she had a booster appointment. Although the weather the sun is scorching hot and all of us are tired and sweaty, we enjoyed the process of taking pictures, exploring different angles, and doing a 'marching' video to capture Malaysia landmarks in Wes Anderson style. We take each other back to ensure we get enough sources for our project execution.
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