DRM// ASSIGNMENT 3: RESEARCH IMPLEMENTATION-PRIMARY DATA

 

23.10.2021-07.10.2021//Week 5-Week 7

Chaw Zhi Ting (0347344) 
Bachelor of Design (Hons) Creative Media
Design Research Methodology // Assignment 3 Research Implementation-Primary Data

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LECTURES :

WEEK 9// Research Implementation

Field of Creative Research Methods - four broad categories:

• Arts-based research – e.g. visual arts, performance arts, textile arts

• Research using technology – e.g. social media, apps, computer/video, games

• Mixed methods research –traditionally qual+quant, but also quant+quant and qual+qual

• Transformative research frameworks – e.g. participatory research, feminist, research, decolonizing methodologies, activist research

Figure 1.0 Overview of the research method and tools

Collecting Primary Data Using Questionnaires (Quantitative Research)

The questionnaire is a general term to include all methods of data collection in which each person

is asked to respond to the same set of questions in a predetermined order.

Interviews (Qualitative Research)

Interviews are used to collect data from a small group of subjects on a broad range of topics. You can

use structured or unstructured interviews. Structured interviews are comparable to a questionnaire, with

the same questions in the same order for each subject and with multiple choice answers.

Focus groups (Qualitative Research)

Focus groups are a data collection method. Data is collected through a semi-structured group interview

process. Focus groups are moderated by a group leader. Focus groups are generally used to collect data on a specific topic.

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INSTRUCTIONS:

Assignment 3: Research Implementation -Primary Data

Figure 1.0 Draft Research Implementation (Week 10), 28th Oct 2021

FINAL SUBMISSION:

Figure 2.0 Final Submission for Research Implementation, 14th Nov 2021

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FEEDBACKS:

Week 9:

-Good work on citing recent sources and in APA style

-Keep up with referring publishing source

-Can add an explanation and Refer to Figure 1

-Method 2: add 'interpretive', need to have the same flow with Method 1

-Add a line to mention about focus group

-Explain the Research tool:  2 methods proposed, method 2 will carry out during the break to enrich the data due to time constraints 

-Section 1: warm-up question (too general, need to focus more on fast-food ads)

-Sections 2: Focus more on the graphic components (can show visuals)

-Survey questions, answers suggestions need to include supported studies & justification. Exp: Highest fast-food consumer age is young adults

-Always numbered the RO & RQ

-Next week, the survey question must be more concrete, ready to send out

-Survey questionnaire minimum 80-100 respondent

Week 10:

-Justification is clear, occupation can add "unemployed"

-Questions: Add relevant images with answer selection so the respondent can have a better idea

-Some of the questions can be combined and refer to the same set of pictures

-Image can compare ads from different brands, need to be careful on relevant visuals for different graphic components

-Remove the "brand logo" for colour & image section to prevent bias

-Other questions no need, just the graphic components related questions

-Google form: Sections are ok, numbered it (start from no.1)

Week 11:

-Demographic just states the percentage of Malaysian, non-Malaysian

-Rephrase some of the words and sentences

-Social media question (can cite)

-Overall analysis is thorough so far

-Highlight key points for the summary part (dissertation)

-Figure label can change to 'Chart'

Week 12:

-Design theme is consistent

-Some amendments: heading color, content font size

-Check grammatical errors, alignment 

-Contents are okay, good in emboldening the keywords

-Sections: change to a brief description 

-Demographic clear infographics (during the presentation just have to mention the main points/ the Do's)

-Simplify & combine some of the slides 

-Include a relevant set of pictures

-Improve the organization of information

*Leave a space on the top right for video record